Streamline your email marketing workflow by integrating your store with MailChimp!
During the checkout process, Shopify asks your customers if they are interested in receiving marketing information from your store. When a customers completes an order at your store and has agreed to marketing, MailChimp for Shopify will automatically subscribe them to your MailChimp list. In addition, your customers are added to a static segment called "Shopify Customers", so that you can easily target email campaigns to only your customers.
MailChimp for Shopify will also relay Ecommerce360 data to your MailChimp account, allowing you to target email campaigns based on your customers' buying behavior. Tell your customers about special offers and promotions, or send recommendations to customers based on their purchases. The possibilities are endless.
By enabling Ecommerce360 tracking on your email campaigns, MailChimp for Shopify will pick up on sales generated by your campaigns. Your campaign reports in MailChimp will contain detailed information to help you measure the ROI of your campaigns and help you optimize your email marketing strategy.
By using MailChimp's automation feature you can automate the process of communicating with your customers and drive repeat business. Perfect for encouraging customer reviews, rewarding first-time customers, or delivering product recommendations. With MailChimp's advanced segmentation tools, you can target automated campaigns based on Ecommerce360 data, geolocation, and more.