PageFly ✦ AI Page Builder

Updated Review — Excellent Legacy Editor, Disappointing Gen 2 Experience

I originally left PageFly a very positive review after using its legacy editor to build and customize our Wallhogs website nearly 9 years ago. At the time, I found it intuitive, flexible, and well-designed, with clearly labeled controls that made creating custom layouts relatively straightforward.

Unfortunately, my experience with PageFly Gen 2 while building another Shopify website has been considerably different.

As an experienced website designer with a background in the e-commerce industry, I find the new Flex Block-based editor unnecessarily restrictive and cumbersome compared with the legacy version.

Many of the tools and controls that made the original editor so effective have either been removed, reorganized, or replaced with less intuitive alternatives. The right-hand settings panel is particularly frustrating. Controls have been renamed or grouped in ways that make their functions difficult to understand, and there is little contextual guidance explaining what they actually do.

The learning curve has increased substantially, even for someone already familiar with PageFly.

Responsive design has also become unnecessarily complicated. Tasks such as aligning images of different proportions within a three-column layout now require manual adjustments across multiple device breakpoints.

Even more concerning, I've encountered instances where layouts display correctly in the Gen 2 editor but render differently on the published Shopify storefront.

The legacy editor allowed me to concentrate on designing the website. Gen 2 frequently forces me to concentrate on figuring out how to operate the editor.

I still believe PageFly's original product was excellent, which makes this redesign particularly disappointing.

I hope the development team seriously considers restoring the flexibility, intuitive controls, clear labeling, and designer-focused functionality that made the legacy editor so effective.

At this point, I would be reluctant to use Gen 2 for another custom website project.

I had an amazing experience with the PageFly team! Their customer service was exceptional, and they went above and beyond to design a beautiful, professional homepage for my business. They were incredibly helpful, attentive, and dedicated to bringing my vision to life.

I’m extremely happy with the results and truly appreciate their hard work and expertise. If you’re looking to improve your website’s appearance, create a stunning design, or give your online store a professional touch, I highly recommend PageFly!

Thank you to the entire team for your outstanding service!

Hew was my product designer and he is 10/10. He is patient, responsive, and talented at designing. He helped me elevate my product pages and worked with me closely to give the best outcome. I highly recommend him. His support and the design capabilities of pagefly are amazing and really helped elevate my store. This app works seamless with Shopify.