ActiveCampaign Email Marketing

We use this app to re-market to our customers, and build our database. The app is easy to use and integrates well with our Shopify store. The only limitation we find with Active Campaign is that we cannot track customers who do not have an email address (we have a few customers that do not actually have emails). On the whole, however, the app is so easy to use and it really increases our productivity.

Excellent app. We've been using it for about 4 years now. We used Mailchimp previously but as our business has grown we needed a more robust email platform. It's really easy to tag customers and break them out into segments. The automations are also great. AND it costs less than Mailchimp did. Can't say enough good things!

I have used Mailchimp and Klaviyo before changing to ActiveCampaign.

In my opinion, ActiveCampaign is equivalent to Klaviyo and better than MailChimp in terms of functionalities.

Regarding price, as I send at least one email per day to my mailing list (and as MailChimp was charging me for the number of emails I sent), ActiveCampaign is way more affordable then any of the two other options, I am currently spending roughly half what I used to spend with MailChimp and Klaviyo.

Price was the main reason I changed from MailChimp to ActiveCampaign and I a glad I did because in terms of functionality it is also much better.

AC has great functionalities and the customer support is amazing! They integrate easily with Shopify and make our customer experience more personalized.

The app is a really simple and effective way of integrating shopify and customer details to ActiveCampaign for better customer management and marketing needs.

Extremely user-friendly and the ActiveCampaign team offers great support.

The deep data that I am able to get from my prospects and customers is amazing! It's an added bonus that I can use ActiveCampaign as a CRM as well.

I have used this company a lot and am still learning how to utilize it for my Shopify store but I can tell you I love everything about Active Campaign! Easy set up, great staff, and super helpful if you need help!

Out of all the systems and backgrounds I've considered them one of the best decisions for my business!

We've been using Active Campaign since 2018. It's helped our business immensely by allowing continuous and direct "conversations" with our tens of thousands of leads in a seamless and engaging way. The main advantages we experience with Active Campaign:
- strong integration with hundreds of apps or services, allowing us to use the CRM as a hub for communication. This includes e-commerce with Shopify, forms with Typeform, Facebook Leads and Audiences, etc.
- easy to learn and use automation process - allowing to create simple rules that impact directly in our customer base, saving us hours of work and additionally guaranteeing timely contact.
- the ability to create simple forms, and simple landing pages, perfect for implementing new marketing campaigns all in one place. These are then easily linked to marketing automation campaigns.
- it's also easy to segment the leads in all forms and perspectives - which in turn allow for a segmented email automation process with high open rates. All in all we're very satisfiedw with AC and recommend it as an all-in-1 CRM and Marketing Automation tool.

Switching from MailChimp, I have experienced that ActiveCampaign has a lot more options for how to setup your automations/drip campaigns. For me, I love this because I can segment my audience as soon as they come in as a new subscriber and share information that they actually care to hear from me. Improves my subscriber retention and increase my sales! I also love that they offer free onboarding video calls to walk you through any questions that you may have. It was very helpful when learning how to properly setup the automations. Highly recommended!

After using Mailchimp for over 5 years, my switch to ActiveCampaign was a revelation. I can now see exactly how my customers interact with my website and marketing campaigns at every stage — and what results in the most sales. That's allowed me to hone my strategies in a way I never could before, while also saving me a lot of time. The automations (like abandoned cart emails, surveys, engagement tracking, and multi-email drip campaigns) have let me better understand what my customers want, so I can give them a great shopping experience. And the cherry on top? The integration was so easy to set up. 



I have been running my small business for 7 years now. This past year was my highest revenue-generating year to date. What changed? I now have ActiveCampaign.