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Love the super tight integration between Shopify and ActiveCampaign. You can see all the Shopify order history right on the Contact page in Active Campaign as well as take advantage of all the tagging and automation. Great for abandoned carts too!
The Active Campaign integration with Shopify is very simple and easy to use! Our business has benfited enormously from the integration between Active Campaign and Shopify. Would highly recommend.
Active Campaign is hands down the best marketing software I've used. I have used many of the other options, and the usability, and workflows are unmatched. If I were to open another business, integrating Active Campaign would be one of the first things I would do.
I do really like the user friendly aspect of this app - The cost is indeed more expensive than our former MailChimp integration, so I am looking forward to learning more bells and whistles to help justifiy our bump in cost.
The integrations works great, I was thinking to use Klaviyo, but AC does the same with better response rate and delivery rate.
We've been using Active Campaign for nearly a year now to create customer funnels based on their shopify purchases. It pulls over all of the core customer data that you might need, and although there's still a few things on our wish list we would recommend it highly to anyone who wants to send segmented, automated emails to their customers.
We used this app to connect Active Campaign's email & CRM system to our store with relative ease. Creating automations based on the data collected on Shopify and the online shopper behavior is relatively quickly and the app support is soon an effective, mostly throughout the Onboarding process.
I've been using Active Campaign for all my email marketing, the automations setup for Shopify have been great. I also use it with other platforms, love having the drip funnels and love having automations setup.
I love the deep data integration. I helps me keep track of customers and sales. It is easy to make the emails look great. I love all the possibilities of automations.
In terms of B2C and B2B automation and interoperability with other platforms, ActiveCampaign is one of the best ESP options available! It borders on being a CRM as well, especially for smaller companies who can easily manipulate their data and contacts using workflows and automations. It’s deep link data connection to Shopify and Re:amaze make it incredibly valuable to our marketing and customer service teams. Really the only reason this doesn’t get 5/5 stars is for the pay to play email testing (should be included with certain higher level plans) and the poor asset management tool. They’ve since released the content manager tool which is elementary at best and two years too late. Now to get maximum benefit from that feature, we must go back and manage thousands of images. Metafield tags? Otherwise the deliverability of emails and robust nature of the platform have been very useful for us.