Email marketing/ActiveCampaign

This app is fine. Does what it should do. Active Campaign is best. It sends all customer data to active campaign and from there we import it also to salesforce. So cannot go wrong with it.

Easy to set up and connect our shopify store to Active Campaign. While product confirmations still come out of shopify, our follow up automation series is neatly flowing. Plus the form set up is simple and great!

Ich arbeite sehr gern mit Active Campaign. Ich kann meine Newsletter Leser gruppieren, Tunnel aufbauen, Mails an die passenden Kund*innen schicken und so mein Business aufbauen. :)

The Active Campaign integration with Shopify is very simple and easy to use! Our business has benfited enormously from the integration between Active Campaign and Shopify. Would highly recommend.

I do really like the user friendly aspect of this app - The cost is indeed more expensive than our former MailChimp integration, so I am looking forward to learning more bells and whistles to help justifiy our bump in cost.

We used this app to connect Active Campaign's email & CRM system to our store with relative ease. Creating automations based on the data collected on Shopify and the online shopper behavior is relatively quickly and the app support is soon an effective, mostly throughout the Onboarding process.

I liked it allows to call products within the email as the products itself for e-tailers are the biggest drive for conversion. However it would be nicer if there can be greater flexibility in terms of 1) searching for collections (now there's only 250 collections visible within AC, and follows an alphabetical order - so if i have over 250 collections and would like to get the Z-collection, it will never shows up). 2) the way products are being shown (now it limits to show 4 products at max for each product block, and the sorting of products are very limited, on pricing it doesn't allow to show compare at price)

In terms of B2C and B2B automation and interoperability with other platforms, ActiveCampaign is one of the best ESP options available! It borders on being a CRM as well, especially for smaller companies who can easily manipulate their data and contacts using workflows and automations. It’s deep link data connection to Shopify and Re:amaze make it incredibly valuable to our marketing and customer service teams. Really the only reason this doesn’t get 5/5 stars is for the pay to play email testing (should be included with certain higher level plans) and the poor asset management tool. They’ve since released the content manager tool which is elementary at best and two years too late. Now to get maximum benefit from that feature, we must go back and manage thousands of images. Metafield tags? Otherwise the deliverability of emails and robust nature of the platform have been very useful for us.

This app has helped enhance and automate our customer experience. It has perfectly fit in to our systems and has allowed us to spend more time focusing on what our customers need and want.

Easy integration. AC is a very powerful tool that takes a fair amount of time to set up properly.
It works really well for B2C companies not so well for B2B, because of the way the contacts are organized. Interface is another area that could be improved.
Can get very pricey with the large number of contacts.
Still highly recommend the app because of its flexibility, stability and features.