Email marketing/ActiveCampaign

We’ve been using ActiveCampaign for a a bit over a year now after moving from MailChimp. It’s better in a lot of ways, especially how easy building automations is with their visual flow builder. One of the issues early on was having better segmentation conditions for our customers and syncing with Shopify properly, but it’s looking like this app has resolved some of those issues, so that’s a plus.

Great service up to the point when you commit to the paid plan... after that my account manager disappeared, passed on from one rep to the next. Ended up costing us $600 USD and we didn't send a single e-mail or gain any insight. This app is definitely not for small businesses trying to simplify. It needs a lot of your time and has a steep learning curve.

The concept and function of AC is great, and the automations are dynamic and versatile. But I can't help but wonder why designing an email in AC is so terribly clunky and difficult to use?

If visuals are a core part of your brand, you might be better off with a diff program. And if you don't have the time to dive deep into understanding automation flows, you also might be better off with a diff program. It's very complex, not intuitive, and easy to make mistakes with.

Eventually I had to hire a consultant to help build automations in AC, and my emails still don't look as good as they did in Mailchimp, but (again) the automations are more versatile and powerful.

Unfortunately, it's a bunch trade-offs.

This app is super helpful in figuring out automations. I felt like I was having to do a TON of back and forth figuring things out and it made it much more simple.

I definitely like email marketing and automations that can triggered by at least 100 different actions. I have 2 tickets currently with support team; they are slow at getting back with me or have just forgotten I exist. If your email is Outlook based you will have a lot of problems (receiving campaigns to inbox). Another thing that i find strange, is that after you send a campaign you can no longer reference the email (sometime I want to see what subject line i used, the images used, etc.) and it doesn't seem like that is an available view. I also would like if there were more campaign templates available as the 20-30 I see are very basic.

It looks very complete and comes highly recommended from digital marketing friends so should be perfect for my business. I’m looking forward to learn it

Was able to integrate Shopify and ActiveCampaign to transfer contacts and trigger automations. Email Designer is really well built but can be slow and buggy sometimes.

We had an initial review of 5 stars and now we are revising it to 2 stars and here is why -> we chose Active Campaign (over Klaviyo) over a year ago and used Active Campaign considerably during the time. We were quite satisfied until we started running into regular issues related to fonts / design and lately integration issues (with pop ups, etc.) to the point where we could not send emails, which obviously defeated the whole purpose of using Active Campaign as an email automation and of course lost sales. I must say the Product & Technical support was also quite ordinary - no real urgency or genuine attempt to actually fix our recent issues. On a side note, we were never really convinced with the ease of reporting / performance via AC but that wasn't a showstopper - sure, everything was possible to analyse, just in a very clunky way.

So, recently we migrated to Klaviyo (price wise its the same BTW) and wow, we are thinking why didn't we do this earlier? Of course both platforms can do pretty much all of what is generally required, but if you are an eCommerce brand I would recommend Klaviyo for sure. It's always hard to explain until you use both but basically all the issues I mentioned above are a non factor when it comes to Klaviyo, the analytics and reporting is simply amazing and it has a nice clean modern feel to it, particularly for setting up flows & reporting and above all no technical issues yet (fingers crossed!) - as in, we can actually send emails when we want and how we want and analyse the performance quite easily.

Hope the above helps in making a decision for ecommerce stores and brand owners.

Loved my onboarding process with ActiveCampaign. I have never had such quality service and attention during an onboarding. I am excited to see what features they keep developing, specifically improvements in reporting.

App ottima, servizio clienti totalmente inesistente
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