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I needed some help to get set up, but once that is complete, there is so much functionality to AC, really powerful for marketing funnels.
The app is great. It definitly works great with Shopify. If you're looking to work with automations, ActiveCampaign is the best option.
We recently switched to ActiveCampaign to better automated our sales process. As a non-profit their resources and automations have been incredibly helpful in saving us time. Also we were able to connect two separate shopify sites which consolidated our data and made it easier to segment customers/donors. We love this app.
We use this as our main CRM tool. We are able to segment our entire customer list based on what the customer does. for instance, if they buy certain coupon codes, discounts, upsells, down sells. If you keep all this data about the customer by tagging them, you can really tell a lot about the customers' behaviors and market to them the way they like. It's better sales for you and less annoying to the customers.
I used this for CRM, and it's pretty basic and easy to use. It has some pre-built automation templates for E-commerce stores.
By having Shopify integrated with Active Campaign, it makes things a lot smoother for us at Empify. We can better serve our customers and better operate as a business. It is really effective!
Great tool to manage your mail marketing and online sales and cross all data and automate everything. I highly recommend both apps: shopify and Active Campaign. It is not cheap though.
We use the software mainly to send out informative emails, haven't much done the automatic part yet. The reach of the emails is good (won't go to spam like in some platforms).
Easy to install, very powerful backend that has so much customization ability. Looking forward to getting to know more of the functions and automating our client experience.
The more we use automation, the smarter is our job! Don't work hard anymore, but easier thanks to AC