ActiveCampaign Email Marketing

Active Campaign's deep integration with Shopify ensures a high level of control over our marketing automation aimed at improving our abandoned cart rates, as well as upselling and crossselling. The learning curve is very low and the service is great. I definitely recommend this tool.

The product tagging automation doesn't work when addresses are imported into AC. I want to segment out my list based on product category, item, and topic. I set everything up in AC automation and still nothing. Very frustrating!

Ótimo, nos auxilia a nos comunicarmos melhor com nossos clientes e manter um relacionamento através de campanhas e automações. Plataforma muito intuitiva e de fácil manuseio.

I have used the newsletter and automations aspects of AC and can say I am thoroughly happy about the outcome. I haven't used the CRM yet, so can't review that. The only reason that this review is 4 stars and not 5 stars is that there was an issue (that actually manifested itself twice) between Shopify and AC with my newsletter sign-ups not receiving my automation. AC was very helpful with support as was Shopify, and the issue got sorted out quickly.

I haven't used the App, but we have ActiveCampaign integrated with our Shopify for a year or so. I've enjoyed all the functionality of the campaigns, automations, forms, tagging, and integrations with Shopify and other software we use. There's some things that frustrate me about ActiveCampaign, like the limitations with the forms on the pages you can create within the software. But we've learned to work around them!

We use this as our main CRM tool. We are able to segment our entire customer list based on what the customer does. for instance, if they buy certain coupon codes, discounts, upsells, down sells. If you keep all this data about the customer by tagging them, you can really tell a lot about the customers' behaviors and market to them the way they like. It's better sales for you and less annoying to the customers.

We’ve been using ActiveCampaign for a a bit over a year now after moving from MailChimp. It’s better in a lot of ways, especially how easy building automations is with their visual flow builder. One of the issues early on was having better segmentation conditions for our customers and syncing with Shopify properly, but it’s looking like this app has resolved some of those issues, so that’s a plus.

Great service up to the point when you commit to the paid plan... after that my account manager disappeared, passed on from one rep to the next. Ended up costing us $600 USD and we didn't send a single e-mail or gain any insight. This app is definitely not for small businesses trying to simplify. It needs a lot of your time and has a steep learning curve.

The concept and function of AC is great, and the automations are dynamic and versatile. But I can't help but wonder why designing an email in AC is so terribly clunky and difficult to use?

If visuals are a core part of your brand, you might be better off with a diff program. And if you don't have the time to dive deep into understanding automation flows, you also might be better off with a diff program. It's very complex, not intuitive, and easy to make mistakes with.

Eventually I had to hire a consultant to help build automations in AC, and my emails still don't look as good as they did in Mailchimp, but (again) the automations are more versatile and powerful.

Unfortunately, it's a bunch trade-offs.

This app is super helpful in figuring out automations. I felt like I was having to do a TON of back and forth figuring things out and it made it much more simple.