Bhumi Organic Cotton
We had an initial review of 5 stars and now we are revising it to 2 stars and here is why -> we chose Active Campaign (over Klaviyo) over a year ago and used Active Campaign considerably during the time. We were quite satisfied until we started running into regular issues related to fonts / design and lately integration issues (with pop ups, etc.) to the point where we could not send emails, which obviously defeated the whole purpose of using Active Campaign as an email automation and of course lost sales. I must say the Product & Technical support was also quite ordinary - no real urgency or genuine attempt to actually fix our recent issues. On a side note, we were never really convinced with the ease of reporting / performance via AC but that wasn't a showstopper - sure, everything was possible to analyse, just in a very clunky way.
So, recently we migrated to Klaviyo (price wise its the same BTW) and wow, we are thinking why didn't we do this earlier? Of course both platforms can do pretty much all of what is generally required, but if you are an eCommerce brand I would recommend Klaviyo for sure. It's always hard to explain until you use both but basically all the issues I mentioned above are a non factor when it comes to Klaviyo, the analytics and reporting is simply amazing and it has a nice clean modern feel to it, particularly for setting up flows & reporting and above all no technical issues yet (fingers crossed!) - as in, we can actually send emails when we want and how we want and analyse the performance quite easily.
Hope the above helps in making a decision for ecommerce stores and brand owners.
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