AdRoll Marketing & Advertising

My Experience with AdRoll as a Small Store Owner

As a small store owner, I'm always on the lookout for effective ways to increase traffic and sales. I decided to give AdRoll a try, hoping it would help boost my online presence. Here’s my honest experience:

Pros:
Great Customer Service: AdRoll's customer service team was responsive and helpful whenever I had questions. They made sure to address my concerns promptly.

Cons:

Complex Platform: Setting up a campaign on AdRoll was much more complicated than I anticipated. The interface is not user-friendly, making it difficult to navigate and understand.

Tedious Upload Process: The image upload process was time-consuming. I had to upload each size of every picture individually, which took a lot of time and effort.

Approval Issues: After all the work of uploading, only two images were approved. The rest were rejected without clear explanations, leading to frustration.

Limited Impact: I ran ads for a week with the few approved images, but unfortunately, I didn’t see any noticeable results. The return on investment was disappointing.

Difficult Cancellation Process: Canceling the account was a hassle. AdRoll doesn’t easily remove your credit card information, and even after canceling, there’s a risk of being charged. I strongly recommend ensuring that your account is fully removed and monitoring your bank account closely after canceling.

Conclusion:

In the end, I uninstalled AdRoll because it didn’t work for me. While it might be effective for others, in my opinion, it was a waste of time and resources. Small store owners should be aware of the challenges, particularly with image approvals and the cancellation process. This was my personal experience, and I hope it helps others make an informed decision.

The adrol team seems to be experiencing cutbacks lately. We have been with them for years, but unfortunately have experienced a loss of personalized service. We received an email that our personal rep we have been with for yrs is "not working for the company anymore" and we were directed towards "general inquiries" for future assistance. Not pleased:(

Buggy. Needed to contact support multiple times to finish basic tasks.
Very high CPC. Worst of all: Takes credit for conversions it didn't even get me!
1 saving grace: Tech support is very responsive.

Lack of control, my CPM or CPA could never be reached. In-fact changing the settings seemed to make no difference at all so not sure why they allow the ability to change CPM or target CPA when it does nothing.

Too expensive. Although, I have indicated CPC as 0.10, I have spent 29.38$ for 26 clicks. Which is to be honest inadequate. I am disappointed. Support has informed me that this is normal, and it takes time for system to adjust to 0.10 CPC - if that is the case this should have been communicated prior running the ad.

Let me start off by saying I've given this app too many chances. Only my web recipes would work. My Facebook and IG ads wouldn't. I'd get error messages like "ads partially running" or something along the lines of "cannot save recipe, please contact live agent". I've reached out to the technical support team multiple times; some of them would just bombard me with a bunch of articles to read on how to troubleshoot a multitude of issues instead of my dashboard issues in particular. Another issue I have is that I live in the US and get an email at 2 or 3am (Eastern Time) on how they're actively working on my dashboard issues. When I wake up at 7 or 8am and reply to the email I receive, I'll only get a reply back when I'm asleep. And after Friday, forget it! You'll have to wait until Monday again and go through the same vicious cycle again. When that happens I would chat with a new live agent during business days because of urgency, only to get another agent that, instead of helping me troubleshoot the issue directly, will send me a bunch of articles. What's the point of contacting a live agent if they will just send me a bunch of articles I can read and figure out on my own? If you value your time and money, find another advertising/marketing app. There are a plethora of apps out there with a clean User Interface and good User Experience. I'm going to look elsewhere.

Installed the app, wasn't happy with the auto generated ads as no option to pick products to create ads with. Support suggested requesting ads to made by the adroll team. The message says usually 3-4 days. It's been a lot longer than that and so far no contact from the team and have no idea what's happening.
We are deleting the app as don't think it's going to work for us with the kind of communication they have and the time scale to create adverts.
Cannot comment on the effectiveness as never got around to launch a campaign.

Slows down website (so many request and pixels) + Super intrusive & non customizable consent collection

My store speed collapsed after installing this app, which is a shame because the app seemed like it would be quite useful. Have deleted.

My store is new and I need to start advertising, I installed AdRoll yesterday and yes it was in a few simple clicks, BUT, what happened after that isn't very pleasant:

1- I couldn't access the application from Shopify, or even by logging in using my user, i have to use a custom URL to access the application, I know that from the support who told me that their team is working on the problem.
2- I got a big error message on the home page that Pixel is not connected, I contacted their support again and they solved the issue.
3- I tried to find the Social Ad Campaign or Recipe that I need to attract new customers, and their support told me that they removed this for now and it will be available in the future.
4- In their ad video, they say that they connect to my store at Shopify and sync the product for dynamic apps, i could find this even after 24 hours.
5- The instruction and videos on youtube is different of what you actually see, it look like another product!
6- I disconnected my Meta account, and it still shows connected even after more than 18 hours, so it wasn't an easy goodbye to this application.

The only brilliant thing I found is their support team, they are very helpful, accurate, and give you full answers, you can contact them in one click and in less than one min.

I don't know if it was a good product, but I can see that they are going in the wrong direction now.