Reviews (324)

Overall rating
4.4
Counts per rating level
  • 75% of ratings are 5 stars
  • 7% of ratings are 4 stars
  • 2% of ratings are 3 stars
  • 2% of ratings are 2 stars
  • 13% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants find this app valuable for boosting customer reach and conversions through effective retargeting and brand awareness campaigns. It integrates seamlessly with Shopify, supporting multi-channel campaigns and offering features like dynamic ads and audience segmentation. The intuitive dashboard aids data-driven decisions, while automation saves time. Exceptional customer support is frequently praised for strategic advice and efficient issue resolution, enhancing campaign optimization and performance tracking.

July 1, 2022

Injects malicious and tracking cookies on shop without user consent, such as casalemedia.com https://www.securitystronghold.com/gates/remove-casalemedia-cookie.html

KOCHÉ ONLINE STORE
Italy
Over 2 years using the app
June 7, 2024

I had may ploblems with Ad Roll :

1. Dynamic Campaign Photos Problem: Dynamic campaigns often select random product images, ruining the brand’s image.

Impact: This can seriously compromise the visual identity and appeal of the brand, especially for a luxury fashion brand that relies heavily on aesthetic consistency.

2. Logo Issues Problem: The color of the logo changes in the dashboard, and support does not provide a way to monitor if the logo appears correctly in the campaigns.
• Impact: The inability to verify the integrity of the logo in advertising campaigns creates uncertainty about the brand’s presentation.

3. Campaign Previews Problem: Even though you can see the campaign preview in the dashboard, it is not possible to get a control link to see how the campaign actually runs online. Support only provides textual reports, without the possibility to visually verify the campaigns in real-time.
Impact: Without being able to see a live preview of the campaigns, it is difficult to ensure that they are in line with the brand’s image and values.

4. Cookie Banner Issues:
Problem: After setting up a customized cookie banner, it was removed without notice, forcing the use of a system banner that is aesthetically displeasing. Impact: This not only ruined the homepage’s aesthetics but also created potential legal issues.

Conclusion:

Wasted Time: Hours spent configuring Shopify integrations and trying to resolve issues with support without success.

Legal Risks: The sudden removal of the customized cookie banner could lead to legal non-compliance.

Overall Negative Experience: The combination of these problems led to a frustrating and inefficient experience.

Advice:

Based on My experience, it seems prudent for luxury fashion brands to consider alternatives to AdRoll that offer greater control over the aesthetics and consistency of advertising campaigns, as well as more transparent and reliable support.

Celeste Pisenti
Italy
4 days using the app
AdRoll replied June 10, 2024

Hi Celeste, thank you for sharing your feedback with us. I am sorry to know our support did not meet your expectations. We've thoroughly reviewed every concern and every chat conversation with you. Here are our findings:

Regarding Dynamic Creatives: As the name suggests, Dynamic Banners showcase products from your website dynamically based on the customer's activity (Retargeting campaign) or the most popular products in the Brand Awareness campaign when the user has never visited your site before. The products shown in the Dashboard are just templates, and we also provide Demo Links to demonstrate how they may look in a live environment.

Logo Color: Please know that there has been no issue with the color of your logo. While we acknowledge your feedback about discrepancies in color between the Dashboard and the live environment, the logo was being displayed accurately in live banners. However, we have taken this feedback seriously and shared it with the Product Team to improve our services and ensure clarity for all our clients. Thank you for bringing this to our attention; your insights are invaluable to us.

Verifying Campaigns live in action: Our team has provided detailed instructions on how to view the banners live by retargeting yourself with your own banners. While it's a hassle-free process, it may require time to be captured with cookies and post retargeted.

GDPR banner (Customized Cookie Banner): We want to clarify that the customized cookie banner embedded in your website's source code cannot be removed by anyone without access to your website. Once you've accepted or rejected the Cookie Banner, it won't be displayed again unless cache and cookies are cleared. To verify this, kindly use Incognito mode (or clear cache and cookies) and revisit your website; you should see your cookie banner without any issues.

We hope this clarifies the situation you've been experiencing. Please know that we're fully committed to assisting you further and ensuring your experience with us is as smooth and positive as possible. If there's anything else we can do to help, please don't hesitate to reach out.

Additionally, I've sent the email to you to ensure our communication remains seamless. Feel free to respond to it, and I'll gladly address any additional concerns you may have.

Warmest regards,
Tatiana

February 6, 2023

"I recently used AdRoll for my marketing efforts and was extremely disappointed with their customer service. Despite multiple attempts to reach out for assistance, my questions and concerns were never adequately addressed. The representatives I chatted with seemed uninterested and unhelpful, leaving me feeling frustrated and dissatisfied with my experience. The lack of proper customer support completely undermines the potential benefits that AdRoll could provide. I would not recommend using their services due to their unacceptable customer service."

Secrets Of Tea
United States
1 day using the app
April 10, 2020

Trash app. NEVER USE IT, IF YOU EVER READ THIS MESSAGE.
NEVER USE IT, IF YOU EVER READ THIS MESSAGE
NEVER USE IT, IF YOU EVER READ THIS MESSAGE
NEVER USE IT, IF YOU EVER READ THIS MESSAGE
Trying to run my holster & magnet, and can't run.
WHo want to read this ?
"
Thanks for chatting with me today!

I just received an update from the policy team and they contested with our partnered ad networks voicing out your concerns. However, after a comprehensive review, they were stringent to the policies as outlined in this help article and unable to approve them. Sorry about that.

We absolutely understand that some ad networks allow the ads but we can only run if they are viewable to all age groups. Gun or weapon-related publications may run on limited inventory and are subject to further review as long as there are no images of the Guns/tactical products or models pointing the guns in the ad banners and the landing pages including the home page. Here is the help article for reference. Additionally, any device/tactical products or image that discharges a projectile at high velocity with the potential to injure cannot be approved.

Please note that we are at the mercy of what our ad networks approve as the ads run on their publisher sites. These are internal company requirements that we are to abide by at all times. They were created together with our Ad Network Partners and self-regulatory groups, such as the NAI.

They are subject to change according to the ongoing market situation. Also, it is the Policy Team that makes decisions with the help of Ad networks regarding websites' eligibility to be advertised on the platform. I appreciate your kind understanding.

I would also recommend taking a look at AdRoll's Trust Center, especially the Advertising Guidelines section for more information on the subject.

Have a good day!"

Dinosaurized: An army store
United States
1 day using the app
AdRoll replied April 14, 2020

We are always happy to receive constructive feedback and act on it. In this case, we are saddened to see such a meritless review. We have a strict policy around guns and we prohibit images of guns in the ads, landing pages, and/or website, no exceptions.

Edited June 23, 2025

SCAM

the app seems fine but as soon as you put payment method they charge without permission things that nothing fits with ad marketing like hotels etc.. I had to block my card, don't download!

Reply to Rohini:

I was well aware of the charge for the campaign and I created it voluntarily, in fact I immediately called my bank to inform them of the transparency of the operation and request the unblocking of the card. But they told me that in addition to that charge that I was aware of, there had been an attempt to pay for a hotel in Milan!

The card had been cloned so I had to block it permanently and waste time to resolve the situation. I believe in your good faith but I believe there is a large flaw in your systems with which malicious people collect information on cards and payment systems, please commit to resolving it.

Crush Store
Italy
About 18 hours using the app
AdRoll replied June 22, 2025

Hi there,

I’m Rohini from the AdRoll Customer Support team.

First and foremost, I want to express my gratitude for sharing your experience with us. I’m truly sorry to hear that it wasn’t a positive one, and I sincerely regret any inconvenience it may have caused you.

I’ve taken a look at your account and can assure you that there have been no attempts made to collect any amount. I also noticed that there’s a campaign currently in draft status. When a campaign is launched, a "Temporary Hold" is placed to verify the payment method's validity as part of our standard approval process. Please note that this Temporary Hold is not an actual charge, and the amount is reversed immediately from our end.

Additionally, this information is available in the Campaign Budget Settings, clarifying that it’s not a charge. We strive to maintain transparency regarding our platform. Also, I can confirm that there were no attempts for the temporary hold as well. You may refer to this help article for more details - https://help.adroll.com/hc/en-us/articles/360049332892-Temporary-Hold-in-AdRoll
We set a high standard for ourselves, and I would love to follow up with you personally to address all your concerns and help you understand our platform better. I have sent you an email, so please feel free to reply at your convenience, and I will be happy to assist you further.

I am eager to regain your trust and showcase the excellence of our service. Your satisfaction is our top priority, and we are committed to resolving any issues.

Thanks,
Rohini

Updated Response:

Hi there,

I appreciate for taking the time and explaining the situation. Please be informed that our system is encrypted, SEC compliant, and doesn't store any credit card information. It uses a secure key, and all payment data is securely handled by our trusted payment gateways, which are reputable and fully compliant with industry security standards.

So, there is virtually no possibility that a customer's credit card information could be compromised through the AdRoll dashboard. We believe it may be a coincidence that the credit card issue occurred around the same time as the use of AdRoll.

Additionally, we’ve double-checked the account and found no signs of unusual or suspicious activity. It appears to be a misunderstanding, but I can confirm that there is no security concern from our end.

Please be assured, protecting our customers’ data is our highest priority, and we remain committed to maintaining the highest security standards at all times.

Your trust means a lot to us, and we’re happy to provide any additional information you may need. You can revert to the email that I have sent anytime.

Thanks,
Rohini

December 23, 2024

My inbox is full of spam emails from adroll.

I emailed support, uninstalled the app, and received 10 of the exact same confirmation emails in the last hour, and they're still coming.

Not good at all.

Shinobi Industries
Australia
21 days using the app
AdRoll replied December 26, 2024

Hi there,

I am Rohini from the AdRoll Customer Support Team.

Thank you for taking the time to share your experience with AdRoll. I truly empathize with the disappointment you felt.

I completely understand that receiving multiple emails for the same context would be unsettling and I am here to clarify the situation. Please know that we do send an email confirming that the Shopify integration has been removed and the next steps after that would be to pause the campaigns and cancel if there are any subscription plans automatically.

However, this email would be sent only once after the AdRoll app is deleted from the Shopify account. It looks like there was a temporary glitch due to which numerous emails were sent. I genuinely regret the inconvenience caused and we are committed to addressing it. Our goal is to ensure your satisfaction throughout the entire process.

I'd love to follow up personally with you so I have sent an email. Please take a moment to check your inbox whenever you have time. I hope for the opportunity to regain your trust and demonstrate the quality of service that we are known for.

I wish you a fantastic rest of the day and eagerly await your response to the email.

Thank you,
Rohini

October 23, 2024

"I deactivated this app, yet I keep receiving notifications from my bank every day, saying they want me to pay — one day 20€, another day 60€, and another day 100€. Now, when I finally had money in my account, they just took 64€, and then another time 103€, without any explanation for what and why, especially since I deactivated the app and don’t use it at all."

iellele
Italy
About 1 month using the app
AdRoll replied October 24, 2024

Hi there,

I am Rohini from AdRoll's Customer Support Team.

Firstly, thank you so much for taking the time to share your feedback. I truly appreciate it, and I’m really sorry to hear that your recent experience didn’t meet expectations.

We greatly value your input and are genuinely sorry to hear about your dissatisfaction. After reviewing your profile, I noticed the email notifications was about failed transactions, and I can see you’ve already uninstalled the AdRoll app but still received charges. We understand how concerning that is.

Also, our team member is in touch with our engineering team regarding this. I’d like to personally follow up on your case and ensure we get this sorted for you as soon as possible.

We understand how important it is to have a seamless and positive experience with our services, and we deeply regret any inconvenience you may have encountered.

I’ve sent you an email please take a look when you have a moment. I look forward to helping resolve this and restoring your confidence in us. I hope for the opportunity to regain your trust and demonstrate the quality of service that we are known for.

Thanks,
Rohini

August 17, 2020

AVOID AVOID AVOID! After reading some good reviews I signed up this evening (on the free Starter account) and created 2 remarketing campaigns (Facebook & Google) both $50 / day. Within 30 minutes my bank had reversed 3 transaction requests from Adroll totalling $1540! Seriously what!
I obviously want no part of this and upon exploring their system figure out I can't even delete my account or delete my card. What is this! So now am going to bed wondering if they are going to empty my account over night. So messed up.
Like I said: AVOID

The English Cyclist
United Kingdom
About 2 hours using the app
AdRoll replied August 18, 2020

Hello there,

This is Ewa from AdRoll's Marketing Team.

Firstly, I wanted to thank you for your honest assessment of your experience with AdRoll. I am very sorry to hear we haven’t met your expectations. Looking at the review, it looks like the unexpected charge was just an authorization: whenever you launch a new campaign or edit the budget of an existing campaign, we try to authorize the weekly budget of all the active/paused campaigns to ensure the payment method is valid and can support future payments. This amount is later released back to your account. Please check more about the authorizations here: https://help.adroll.com/hc/en-us/articles/212518057-Billing-Styles#4 We charge only for the impressions served by the campaign, it is called dCPM: https://help.adroll.com/hc/en-us/articles/211842678-AdRoll-Pricing. Unless the campaigns start serving impressions, there will be no charges.

Do you mind reaching out to our support at help.adroll.com? I'll personally review your account and confirm the authorizations. Please keep in mind that you can always Open A Live chat, our Platform Specialists will be happy to assist with any questions you may have.

Feel free to email my team directly at customermarketing@adroll.com as well, if you’re open to discussing more.

Thank you,
Ewa

July 2, 2022

The worst app ever No support No answer!! Why you did this app if you wont work on it??!!
you cost me lots of money for nothing you just waste my money, total scam!

KOK Auto Parts
United States
28 days using the app
AdRoll replied July 4, 2022

Hello there,

This is Ewa from AdRoll's Customer Support Team.

Firstly, I wanted to thank you for your honest assessment of your experience with AdRoll. We have investigated the history of contact with the email address associated with your AdRoll account and noticed that the account administrator, Leah, has contacted us once, yesterday via the Live Chat - the conversation was handled by one of our Customer Support Agents, Joshwin. The chat was about the authorization and the chat transcript along with the follow up email was sent to Leah right after the chat. Could you please check your inbox? For your convenience, let me share the ticket number for reference: 1515022.

If you have time, I’d love to follow up with you to understand the improvements needed to earn your recommendation. Feel free to email our Marketing team directly at customermarketing@adroll.com if you’re open to discussing more. You're always welcome to reach out to the Customer Support at help.adroll.com, we'll be more than happy to help.

Thank you,

Ewa

March 30, 2018

Wow, quite terrible service and questionable billing tactics at best... I suggest listening to the existing reviews and stay away.

Battling Blades
United States
About 1 hour using the app