AdRoll Marketing Platform

AdRoll Marketing Platform

by AdRoll

Inspire action across ads, email, and your online store

3.2 of 5 stars(142 reviews)

Build your Brand

Your ideal customer is out there but hasn't met your brand. Our brand awareness solution introduces more of them to your Shopify store.

Turn Visitors into Customers

Re-engage visitors and past customers with site and cart abandonment solutions that personalize experiences to keep your brand top of mind.

Grow Customer Loyalty

Keep repeat customers coming back; our loyalty solution increases AOV and lifetime value with relevant experiences and recommendations.

About AdRoll Marketing Platform

"Our growth marketing platform brings together everything you need—and nothing you don’t—to run your essential marketing all in one place. This includes ads, email, AI-driven product recommendations, and cross-channel measurement.

We know your customers better than anyone before you’ve even met them. With over a decade of data and machine learning baked into AdRoll’s growth marketing platform, we make it easy to find your audience, create personalized, cross-channel experiences that keep them coming back, and measure your impact, all along the customer journey.

These are capabilities usually reserved for big businesses, big teams and big budgets. But, we've designed AdRoll to level the playing field; making it easy for you to do all this yourself.

Explore how our solutions will help solve your problems:

--Better Data, Better Decisions

  • Cross-Channel Attribution: Get a complete understanding of how all of your campaigns are working together to drive revenue. With a cross-channel view, you’ll find top conversion paths and other insights that will help you make faster budget adjustments.

  • Advanced Tracking: Make holistic, multi-channel attribution and measurement accessible to brands of all sizes to help you outpace the competition, maximize customer lifetime value (CLTV), and grow your brand faster.

--Build Your Brand

  • Audience Targeting: Our software helps you keep your customers engaged and find more like them. Our advanced audience targeting options include: Contextual, Demographic, Interest, and Lookalike Targeting, Retargeting, and CRM Audiences.

  • Digital Advertising: Our platform gives you in-depth insights into each audience’s performance and analyzes audiences to identify trends and track KPIs like revenue, conversions, and more."

--Turn Visitors Into Customers & Grow Customer Loyalty

  • Retargeting: World-class retargeting solution powered by trillions of data points to help you understand preferences and intent, our platform is continuously learning about your customers, both the ones you have today and those who’ve yet to have the pleasure of meeting you.

  • Dynamic Ads: Leverage dynamic ads to reengage your customers with personalized experiences, built from your product feed.

  • Email Marketing: Easy-to-use email marketing, you’re always only a few steps away from creating email campaigns that drive results.

  • Product Recommendations: AI-driven product carousel to create personalized cross-channel experiences that convert, using dynamic ad, email, and online store content that updates itself.

Integrates with

  • Facebook Custom Audiences,
  • Google AdWords,
  • Instagram,
  • HubSpot,
  • Yotpo,
  • Privy

See the app in action

Explore how the app works in an example store.

View example store

Media gallery


Pricing 90-day free trial

See all pricing options

External charges may apply. These charges are billed by the external provider and won’t appear on your Shopify invoice.


Free to install

Advertising cost is based on your budget

  • 5,000 Email Sends

  • Email Capture

  • GDPR Banner

  • Product Recommendation Carousel

  • UTM Tracking

  • Access to Advertising



or $9/month billed at $108 once per year

Advertising cost is based on your budget

  • 50,000 Email Sends

  • Custom branding on all things starter

  • Reporting Integrations

  • Access to Advertising



or $19/month billed at $228 once per year

Advertising cost is based on your budget

  • Everything in Essentials

  • 150,000 Email Sends

  • Performance Benchmarks

  • Reporting API

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

3.2 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    54% of ratings are 5 stars
  • 4 of 5 stars
    7% of ratings are 4 stars
  • 3 of 5 stars
    4% of ratings are 3 stars
  • 2 of 5 stars
    2% of ratings are 2 stars
  • 1 of 5 stars
    34% of ratings are 1 stars

Most recent reviews

NaturalAnnie Essentials

Best customer service ever! Thanks Ewa for getting us on the right path with our candle ads! Can't wait to start seeing amazing results!

Urban Botanic

What a handy app! I always find it difficult to find real gems in the shopify app store but here it is. Easy instal, got all my marketing tools and channels in one convenient place. Thank you Nicholas for the A grade support.

Dinosaurized: An army store

Trying to run my holster & magnet, and can't run.
WHo want to read this ?
Thanks for chatting with me today!

I just received an update from the policy team and they contested with our partnered ad networks voicing out your concerns. However, after a comprehensive review, they were stringent to the policies as outlined in this help article and unable to approve them. Sorry about that.

We absolutely understand that some ad networks allow the ads but we can only run if they are viewable to all age groups. Gun or weapon-related publications may run on limited inventory and are subject to further review as long as there are no images of the Guns/tactical products or models pointing the guns in the ad banners and the landing pages including the home page. Here is the help article for reference. Additionally, any device/tactical products or image that discharges a projectile at high velocity with the potential to injure cannot be approved.

Please note that we are at the mercy of what our ad networks approve as the ads run on their publisher sites. These are internal company requirements that we are to abide by at all times. They were created together with our Ad Network Partners and self-regulatory groups, such as the NAI.

They are subject to change according to the ongoing market situation. Also, it is the Policy Team that makes decisions with the help of Ad networks regarding websites' eligibility to be advertised on the platform. I appreciate your kind understanding.

I would also recommend taking a look at AdRoll's Trust Center, especially the Advertising Guidelines section for more information on the subject.

Have a good day!"

Developer reply

April 14, 2020

We are always happy to receive constructive feedback and act on it. In this case, we are saddened to see such a meritless review. We have a strict policy around guns and we prohibit images of guns in the ads, landing pages, and/or website, no exceptions.