Facebook Ads, Google Ads & AI

Misleading Sales Promises, Poor Performance, and Overpriced Contract – Not Worth $3,000/month
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Total waste: 9000$ on 3 month subscription with no value, time and no clear strategy.

We’ve been a client of AdScale for the past two months, and unfortunately, our experience has been extremely disappointing.

Before signing, their sales team assured us—during calls on Zoom or Google Meet—that AdScale would significantly improve our ROAS and campaign performance using AI. They even showcased results from other companies as proof. Their website reinforces these claims, stating they can improve ROAS and other key performance metrics. He said that our cost per purchase in our brand was too high and that their app would help lower our customer acquisition cost. Then he showed examples and performance data from other clients, which we found to be unprofessional and unethical, as it involved sharing confidential store performance information without consent.

However, the reality was far from what was promised.

After signing a $3,000/month contract (which they call a "software + account manager" fee), we quickly discovered that no meaningful optimization was being done. The campaigns they ran were basic, and they didn’t even use the full “Website and Shop” setup in Meta ads—just “Website” only, which is a huge miss for an eCommerce brand. Our ad budget of $8-10k per month was essentially wasted, with no improvement in results compared to managing ads ourselves or hiring a freelancer for $500–$1,000/month.

Don’t rely on what the sales team tells you—read the contract carefully. Or better yet, don’t sign anything at all unless you're 100% sure. What they promise and what they deliver are miles apart.

When we raised concerns after the first month, we were told “it takes time” and that “resources have been allocated,” but those were just empty words. We waited another month, but nothing changed. In fact, our performance actually got worse—especially disappointing since this is our peak season compared to last year.

There are no performance KPIs in the contract. So even if your CPA is terrible or your ads are underperforming, the contract remains active, and you’re still expected to pay $3,000/month while they say, “we have a plan, we’ll do better.” This creates a situation where you’re locked in, paying for poor service, with no accountability on their side.

We initially accepted a three-month term with an early exit window. Now, after two full months of poor performance, we’ve requested to exit early and not pay for the third month—because it’s clear this service is not as advertised and not worth continuing.

I wanted to rate 0 but there no 0 button.

Bottom line: If you’re expecting real strategy, results-driven media buying, and campaign improvements, you won’t find it here. You're better off hiring a competent freelancer or internal media buyer. We feel misled and regret signing this contract.

been using for a while now, while its iterface is good, it is very bad in tracking ROAS. Sales which are not even generated from campaign are being reported as sales.
there is no clarity on the sale and its performance.
They tag everything to there pixel and have not logical explanation to this incorrect tracking.

I tried this software for the second time. The first time, the results were not what I expected. The second time, Adscale destroyed my entire account. After I installed the app, all my products were duplicated in the merchant account, and the support team was unable to resolve the issue. Additionally, Adscale imported data blindly, including age and a lot of other irrelevant information that had nothing to do with my products.

The results from the AI were also not as good as what I can achieve when I manage it myself. This app will not help grow your business, but it might help destroy it.

Mijn ervaring met Adscale is ronduit teleurstellend. Vanaf het begin had ik problemen met de koppeling van mijn Shopify winkel. Ondanks meerdere pogingen om hulp te krijgen, was telefonisch contact niet mogelijk. Pas nadat ik een slechte review had geplaatst, werd ik benaderd door meerdere supportmedewerkers. Ze boden aan mij te helpen, de trialperiode met 2 maanden te verlengen en 2 maanden beheerondersteuning te bieden, op verzoek dat ik mijn slechte review zou verwijderen. Het is jammer dat ik eerst een slechte beoordeling moest schrijven om serieus genomen te worden. Als klant verwacht ik gewoon tijdige en goede hulp, zonder dat ik mijn frustraties publiekelijk hoef te uiten.

Hoewel de koppeling na veel moeite eindelijk werkte, ben ik absoluut niet tevreden over de app zelf. Het programma is ingewikkeld, onoverzichtelijk en verre van gebruiksvriendelijk. Zelfs het maken van een eenvoudige remarketingcampagne bleek een frustrerende en onduidelijke ervaring. Het aanmaken en beheren van campagnes en advertentiegroepen in het algemeen is verwarrend en tijdrovend.

Daarnaast merkte ik tot mijn schrik dat campagnes die ik had uitgeschakeld, na een tijd vanzelf weer geactiveerd werden. Dit gebeurde meerdere keren. Gelukkig zag ik het op tijd, maar dit soort fouten kan leiden tot onnodige kosten, en dat is onacceptabel.

Uiteindelijk kies ik ervoor om mijn campagnes rechtstreeks via Facebook Ads Manager te beheren. Dit is eenvoudiger, overzichtelijker en bovendien gratis. Facebook biedt daarnaast telefonische ondersteuning, wat ik bij Adscale erg mis.

Kortom, Adscale is niet de juiste keuze voor mij. Het werkt niet zoals ik verwacht van een professionele tool en het gebrek aan overzicht en gebruiksvriendelijkheid maakt het nog minder aantrekkelijk. Ik raad deze app niet aan

The support is abrubt and dissapointing for the amount of money the app costs. They just pull the ads from facebook, nothing AI about this app, no optimization.

I've tried it for over six months. My ROI came down to 300% from 500% (when I did it myself). Disappointed.

We recently had a disappointing experience with an app that promised to optimize our return on ad spend (ROAS). Despite its promises, we found that the ROAS was merely on par with what we were already achieving with a free Shopify app. This similarity in performance was underwhelming, to say the least, given our expectations for superior results.

More troubling, however, were the issues we encountered with improperly set tax attributes and delayed product data feed syncing. These technical problems led to significant financial losses for our business, far outweighing any potential benefits the app could have provided. The app's inability to handle these crucial elements effectively put our operations at a disadvantage, creating unnecessary hurdles in our sales and marketing efforts.

Given these experiences, I cannot recommend this app. The expectation of any tool that serves businesses, especially in the competitive e-commerce space, is that it not only enhances operational efficiency but also contributes positively to the bottom line. Unfortunately, this app fell short on both counts, leading to a frustrating and costly experience. Businesses looking for a reliable solution to improve their ROAS would do well to consider other options that are more capable of delivering on their promises without introducing such detrimental issues.

Tried the app for a month. The AI did not seem to do anything but raise the CPC way higher than it was when I run manual ads.
I got worse results with the app compared to manual ads. Also less exposure for the same money. The interface also is terribly slow and there are some issues with the interface itself. For example you can choose up to 5 videos when making facebook and instagram ads, but adscale only create ads with one of the selected videos. I asked the customer service about this and their answer is that adscale only suports one video per ad set. Then why do they allow you to select five different ones? I tried this app since I was tired of babysitting the ads manager but it was not a solution that worked for me. If you have some knowledge about runing ads you should stay clear of this app.

This app is completely misleading and not worth the amount of access/data you have to provide to them.

We received an unexpected bill for over $1000, despite having a daily budget of $5 per day (or $150 p/month). There is no where on their website that tells you they charge commission.

They clearly state "You'll only pay for sales generated by AdScale" and look at their response to one of their FAQs: "Q: Do you charge me for the advertising costs? - No, the advertising costs are billed directly by Google & Facebook. We only charge you for app fees." (Fees which equal almost $1000!)

We have now cancelled Adscale and are doing just fine without them. You do not need to trust your advertising to a third party that rips you off. To top it all, the sales rep contacted us the next day only to ARGUE with us about how great they are and we couldn't possibly get the same results without them.
Well, Adscale, we are. Don't be fooled! Use Facebook, Google and Instagram adverts yourself!

Be aware that the AdScale application will claim your Google Merchant Center URL as the Owner. If you have manual ads running already in google, this particular process will cause Google to disable your product feed and thus any ads using your product feed will not perform. This happened to us and we lost 2 full days of revenue. We really had high hopes for the AdScale app since we are at the point where we are growing and need a better way to manage our ads. We hope the AdScale development team considers a different process for how they manage uploading product feed data. They should instead, ask for admin access in order to prevent such issues. This app may indeed work for others, but for us, we did not find any value. The support replies were short and sort of argumentative. MY feedback is that the AdScale R&D team take customer feedback and use it to make improvements.