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I HATE it when people write reviews before they have actually used an app. (Hello folks! It's totally not helpful when you do that!)
So, after 6 weeks of using Adscale at this point, I can truly say that this app and the people behind it are incredible. The app itself works well and is already making me $, and I feel like I'm just getting started in terms of understanding all it can do and getting things optimized.
Also, the customer service/support with Adscale has been exceptional. (And I don't hand out compliments like that unless they are earned.) When I first signed up for Adscale, I was contacted within a few hours with offers of help to get set up. I want to give a special shout out to Nicole, who has been incredibly knowledgeable, patient and helpful as she has answered all my questions and helped me get everything dialed in.
I've had my store on Shopify for over 10 years now, and I have never before used an app that has actually done what it promised to do, was affordable, and had amazing support all in one place. I expect to have a long and wonderful relationship with Adscale. <3
We’ve been using AdScale for our e-commerce advertising, and the results have been nothing short of amazing! The AI-driven optimization has significantly improved our ad performance, making campaign management more efficient and results-driven. The platform’s ability to automate ad creation and bidding across multiple channels has saved us time while increasing our ROAS.
A special shoutout to Nicole from the support team—her expertise, patience, and dedication have been invaluable. She went above and beyond to help us fine-tune our campaigns, ensuring we got the best possible performance. Her customer-first approach made a huge difference, and we truly appreciate her support!
AdScale has been a game-changer for our e-commerce business! The AI-driven automation and optimization tools have significantly improved our ad performance across Google, Facebook, and Instagram. Within just a few weeks, we saw a noticeable increase in ROI, higher conversion rates, and better audience targeting.
One of the best features is the automated budget allocation, which ensures our ad spend is always optimized for the best-performing campaigns. The AI also provides valuable insights, helping us refine our strategies without needing to manually adjust everything.
The platform is user-friendly, making it easy to set up and manage campaigns, even for those without extensive marketing experience. Plus, the customer support team is responsive and helpful, always ready to assist with any questions.
If you're looking for an all-in-one advertising solution that saves time and boosts results, AdScale is definitely worth it!
Would highly recommend it to any business looking to scale their online advertising efficiently.
We’ve been using AdScale for about a year now and have been very impressed with the service. While navigating digital advertising comes with its challenges, the support team—especially Natalie Bondorowsky—has been fantastic in guiding us through the process. Natalie is always available with helpful advice, recommendations, and insights, making a real difference in our experience. As we continue to refine our strategy, we’re seeing great improvements, which has been really rewarding.
I have used AdScale for about 2 years now with my Shopify store and had great success vs. using Meta platform direct. ROAS in AdScale vs. Meta has proven better with less confusion and set up times. They also offer a la carte hours and a hosting program to get professional help with set up and other campaign goals.
Nicole Kaminer has been EXCELLENT to work with during this time. Out of all the people at AdScale Nicole has consistently been the absolute best to work with. Nicole is responsive, has great insights into campaign goals, maximizes ad spend and has a positive attitude at all times. If you're hesitant to sign up - give them a try and reach out to Nicole, you won't regret it!
We recently started working with Nicole and Adscale, they are very professional and Nicole is amazing! She is thorough and extremely knowledgeable, she really looks at our ad account as her own and super helpful on improving results and overcoming challenges. Thank you Nicole!
We highly recommend them.
We've been working with AdScale for 4 months now, after working with 4 different advertising agencies over the past 6 years. We were able to cut not only our overhead cost by 60%, but the strategy in place has been far more efficient with our spend. And we LOVE working with Ivan Pilov. He listens to us, brings great strategic ideas to our meetings, and always follows up within 36 hours from our call (despite being on the other side of the world) with a concise recap, including action items to implement updates and changes (something I've rarely experienced with other vendors).
Nicole was amazing and very helpful from the beginning to the end of our trial period. We unfortunately had to make a business decision to pause implementing adscale full time for our company for now, but definitely will be re-visiting using this AI software later down the track. This tool would be gamechanger for any business that has no experience or a lot of experience in paid media buying. Makes running ads simple!
Misleading Sales Promises, Poor Performance, and Overpriced Contract – Not Worth $3,000/month
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Total waste: 9000$ on 3 month subscription with no value, time and no clear strategy.
We’ve been a client of AdScale for the past two months, and unfortunately, our experience has been extremely disappointing.
Before signing, their sales team assured us—during calls on Zoom or Google Meet—that AdScale would significantly improve our ROAS and campaign performance using AI. They even showcased results from other companies as proof. Their website reinforces these claims, stating they can improve ROAS and other key performance metrics. He said that our cost per purchase in our brand was too high and that their app would help lower our customer acquisition cost. Then he showed examples and performance data from other clients, which we found to be unprofessional and unethical, as it involved sharing confidential store performance information without consent.
However, the reality was far from what was promised.
After signing a $3,000/month contract (which they call a "software + account manager" fee), we quickly discovered that no meaningful optimization was being done. The campaigns they ran were basic, and they didn’t even use the full “Website and Shop” setup in Meta ads—just “Website” only, which is a huge miss for an eCommerce brand. Our ad budget of $8-10k per month was essentially wasted, with no improvement in results compared to managing ads ourselves or hiring a freelancer for $500–$1,000/month.
Don’t rely on what the sales team tells you—read the contract carefully. Or better yet, don’t sign anything at all unless you're 100% sure. What they promise and what they deliver are miles apart.
When we raised concerns after the first month, we were told “it takes time” and that “resources have been allocated,” but those were just empty words. We waited another month, but nothing changed. In fact, our performance actually got worse—especially disappointing since this is our peak season compared to last year.
There are no performance KPIs in the contract. So even if your CPA is terrible or your ads are underperforming, the contract remains active, and you’re still expected to pay $3,000/month while they say, “we have a plan, we’ll do better.” This creates a situation where you’re locked in, paying for poor service, with no accountability on their side.
We initially accepted a three-month term with an early exit window. Now, after two full months of poor performance, we’ve requested to exit early and not pay for the third month—because it’s clear this service is not as advertised and not worth continuing.
I wanted to rate 0 but there no 0 button.
Bottom line: If you’re expecting real strategy, results-driven media buying, and campaign improvements, you won’t find it here. You're better off hiring a competent freelancer or internal media buyer. We feel misled and regret signing this contract.
We're sorry to hear that AdScale did not meet your expectations. While we always strive to deliver strong results and high-quality service, we understand that your experience fell short, and for that, we regret the dissatisfaction.
We’d like to clarify a few important points for transparency:
Campaign Performance:
Your campaigns went live at the end of January and ran for approximately 1.5 months before your cancellation request.
During this time, your ROAS showed gradual improvement—reaching up to your stated goal in the second month, which was comparable to your results during the same period last year. Optimization, especially using AI and platform learning phases (e.g., Meta and Google), typically requires time and 1.5 months is usually not enough to see the full potential of the system.
Account Strategy:
Our account managers—including product analysts and senior team members—were actively involved in your account, meeting regularly to analyze and adjust campaigns. While some recommended changes were not implemented due to concerns you raised on your end, we respected your preferences (even though we thought otherwise).
Sales and Expectations:
We do our best to present realistic expectations based on averages and prior results from similar stores. We never promise guaranteed ROAS, and any examples shown during onboarding are anonymized and used to illustrate possible outcomes. We're sorry if this was interpreted differently.
Contract Terms:
Your contract included a clearly stated three-month commitment, with an early exit clause we honored. This short-term structure is in line with many agencies and reflects the time and resources invested during the early stages of campaign setup and optimization.
We respect your decision to move on and have confirmed the cancellation of your plan after the agreed-upon period. We're always looking to improve, and we take your feedback seriously as part of that process.
Wishing you continued success with your store.
—The AdScale Team
Our sales and ROAS have greatly improved with Adscale and its cheaper than other manual agencies we have used in the past, on top of the much better performance. Kseniya is great to work with and always on top of our account, would HIGHLY recommend making the switch over to them!