Lebesgue: Smarter Marketing

Facebook ads | Google ads | LTV Analytics | Finance Reporting

Free plan available. 14-day free trial. Additional charges may apply.

App highlights

  • Speed tested: no impact to your online store

Key values section

Facebook ads & Google Ads

Discover critical Facebook Ads & Google Ads mistakes that are hurting your marketing ROI, and get business insights on how to improve profit

Analyze & Predict Customer LTV

See how the customer lifetime value changes over time, track your marketing costs, P&L, COGS, Profit and improve your financial reporting.

Get Advertising Insights

Get your business insights - how to act, which marketing channels to prioritize, and how to allocate budgets on Google ads and Facebook ads.

Lebesgue: Smarter Marketing

Lebesgue: Smarter Marketing

Lebesgue works as your own marketing consultant - giving you business insights on where to focus your efforts, how to optimize your Google ads, Facebook ads, Youtube, and Instagram Ads, but also your full-funnel marketing strategy and overall PPC efforts.

Features:

AI Copy Creation

  • Create high-converting marketing copy faster and easier than ever before
  • Improve Facebook ads retargeting

Advertising audit

  • Connect your Google ads and Facebook ads, audit your marketing and discover critical mistakes that hurt your marketing ROI
  • Get business insights on how to optimize your Google Ads, Youtube, Facebook Ads and Instagram Ads

Advertising Insights and Business Insights

  • Understand your daily, weekly, and monthly advertising performance
  • Get business insights on how to improve results, and boost ROI
  • Identify new marketing trends
  • Track your customer acquisition cost (CAC), conversion rate, cost per click for Google ads (Adwords) and Facebook ads

Competitors Analysis

  • Explore live Google ads and Facebook ads from your competitors
  • See which ad creative or copy they’re using on Google ads or Facebook ads and do they implement industry best practices
  • Analyze competitors growth and identify industry leaders
  • Measure competitors brand awareness over time
  • Track their growth on LinkedIn, Twitter, TikTok, Snapchat, Pinterest, Facebook and more

Business & Profit Report

  • Analyze your Shopify first time customers' revenue and orders
  • Track your ROAS, ROI, Profit, orders, Cost of Goods Sold (CoGS), Bill of Materials (BOM), P&L, spending and other key metrics in one place
  • Improve your finance reporting
  • Track marketing expenses
  • Input product costs and shipping costs into your financial reports

LTV modeling

  • Measure your customer lifetime value
  • See how much revenue or orders each of your customer cohorts brings
  • Predict the revenue coming in from new and repeat customers⁠
  • Understand how discounts impact the LTV
  • Know which marketing channels have the lowest customer acquisition cost (CAC)
  • Analyze the AOV, LTV, CAC, COGS, P&L, Profit and other metrics for individual cohorts
  • Measure customer retention, cohort performance and churn

Market Benchmarks & Forecast

  • Industry benchmarks for your Facebook ads and Google ads (Adwords)
  • Forecast the advertising price (CPM) across Google ads and Facebook ads and know how to allocate ad budget
  • Discover opportunities for CPC, CTR, CPM, and CR improvements

Facebook Ads Checkout Funnel

  • Know where your customers are dropping off
  • Get business insights on how to improve the conversion rate and reduce the bounce rate

Lebesgue Academy

  • Stay up-to-date with the latest advertising trends and industry benchmarks
  • Up-level advertising skills and finance reporting

Launch date

Integrates with

  • Google Ads
  • Facebook ads
  • ReCharge
  • Bold Subscriptions
  • Instagram Ads
  • GPT-3
Lebesgue: Smarter Marketing

Lebesgue: Smarter Marketing

Lebesgue works as your own marketing consultant - giving you business insights on where to focus your efforts, how to optimize your Google ads, Facebook ads, Youtube, and Instagram Ads, but also your full-funnel marketing strategy and overall PPC efforts.

Features:

AI Copy Creation

  • Create high-converting marketing copy faster and easier than ever before
  • Improve Facebook ads retargeting

Advertising audit

  • Connect your Google ads and Facebook ads, audit your marketing and discover critical mistakes that hurt your marketing ROI
  • Get business insights on how to optimize your Google Ads, Youtube, Facebook Ads and Instagram Ads

Advertising Insights and Business Insights

  • Understand your daily, weekly, and monthly advertising performance
  • Get business insights on how to improve results, and boost ROI
  • Identify new marketing trends
  • Track your customer acquisition cost (CAC), conversion rate, cost per click for Google ads (Adwords) and Facebook ads

Competitors Analysis

  • Explore live Google ads and Facebook ads from your competitors
  • See which ad creative or copy they’re using on Google ads or Facebook ads and do they implement industry best practices
  • Analyze competitors growth and identify industry leaders
  • Measure competitors brand awareness over time
  • Track their growth on LinkedIn, Twitter, TikTok, Snapchat, Pinterest, Facebook and more

Business & Profit Report

  • Analyze your Shopify first time customers' revenue and orders
  • Track your ROAS, ROI, Profit, orders, Cost of Goods Sold (CoGS), Bill of Materials (BOM), P&L, spending and other key metrics in one place
  • Improve your finance reporting
  • Track marketing expenses
  • Input product costs and shipping costs into your financial reports

LTV modeling

  • Measure your customer lifetime value
  • See how much revenue or orders each of your customer cohorts brings
  • Predict the revenue coming in from new and repeat customers⁠
  • Understand how discounts impact the LTV
  • Know which marketing channels have the lowest customer acquisition cost (CAC)
  • Analyze the AOV, LTV, CAC, COGS, P&L, Profit and other metrics for individual cohorts
  • Measure customer retention, cohort performance and churn

Market Benchmarks & Forecast

  • Industry benchmarks for your Facebook ads and Google ads (Adwords)
  • Forecast the advertising price (CPM) across Google ads and Facebook ads and know how to allocate ad budget
  • Discover opportunities for CPC, CTR, CPM, and CR improvements

Facebook Ads Checkout Funnel

  • Know where your customers are dropping off
  • Get business insights on how to improve the conversion rate and reduce the bounce rate

Lebesgue Academy

  • Stay up-to-date with the latest advertising trends and industry benchmarks
  • Up-level advertising skills and finance reporting

Launch date

Integrates with

  • Google Ads
  • Facebook ads
  • ReCharge
  • Bold Subscriptions
  • Instagram Ads
  • GPT-3

Pricing 14-day free trial

See all pricing options

Basic Plan

Free

  • Access all Shopify data from one dashboard
  • Integrations with major ad platforms
  • Profit, CoGS, BOM, and Blended CAC reporting
  • Email support

Small Shops

$9/month

or $8.25/month billed at $99 once per year

For shops with <$10,000 monthly revenue

  • Facebook ads & Google ads analysis
  • Facebook pixel tracking
  • Ad account audit
  • Market benchmarks
  • LTV & Cohort analysis
  • Competitor analysis

Growing Shops

$29/month

or $23.25/month billed at $279 once per year

For shops with $10,000 - $50,000 monthly revenue

  • Facebook Ads & Google Ads analysis
  • Facebook pixel tracking
  • Ad account audit
  • Market benchmarks
  • LTV & Cohort analysis
  • Competitor analysis

Large Shops

$79/month

or $63.25/month billed at $759 once per year

For shops with >$50,000 monthly revenue

  • Facebook Ads & Google Ads analysis
  • Facebook pixel tracking
  • Ad account audit
  • Market benchmarks
  • LTV & Cohort analysis
  • Competitor analysis

* All charges are billed in USD.
** Recurring charges, including monthly or usage-based charges, are billed every 30 days.

Reviews

4.9 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

  • 5 of 5 stars
    98% of ratings are 5 stars
  • 4 of 5 stars
    0% of ratings are 4 stars
    0
  • 3 of 5 stars
    0% of ratings are 3 stars
    0
  • 2 of 5 stars
    0% of ratings are 2 stars
    0
  • 1 of 5 stars
    2% of ratings are 1 stars

block19clothing

Location United Kingdom

Very useful app for analysing marketing and generating actionable insights. The customer service is also amazing.

Trashy

Location United States

This is the simplest way to get a birds-eye-view of all sales data, customer insights, and marketing channel performance. I tried to recreate this myself, and there is not a good way to do it without a ton of manual work (lots of connected google sheets w/ pivot tables) or a really complicated tech stack (data warehouse + supermetrics (or similar) + tableau / powerBI (or similar).

Developer reply

June 28, 2022

Appreciate the review! We hope Lebesgue will continue bringing you better profit and marketing results.

Arda Wigs Canada

Location Canada

We love this app and the team that comes with it. We're learning valuable marketing and data info and tips, as well as receiving incredible support and guidance. As a small business, we were doing a lot wrong and got into a big mess with all our social media accounts and Toni and the Lebesgue team have helped us unravel the mess. Highly recommend for small businesses in need of marketing guidance and proper analysis.

Developer reply

June 28, 2022

Thank you for your review. At the core of our service, it's all about learning and education - learning is the best way to make smarter marketing decisions, grow your business, and improve profit. We're grateful to have you as a partner.

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