Related categories

AdWhatCost: Ad Insights & UTM

Facebook Ads, TikToks Ads Performance Monitoring; UTM Tracking

Free plan available. 10-day free trial.

App highlights

  • Speed tested: no impact to your online store

AdWhatCost - Ad Performance Monitoring - Introduction Banner

Key values section

Fast & Reliable Reporting

We only report orders that can be verifiably allocated to one of your ads via our UTM matchmaking – in next to real time

Ad Profitability Tracking

Factoring in ad spend, shipping & cost of goods sold, we calculate the profitability of your Facebook & TikTok ads based on verified orders

Unlimited Attribution Window

We analyze the whole customer journey inside of your Shopify store & attribute orders to the latest UTM parameter set recorded

App details

AdWhatCost: Ad Insights & UTM

AdWhatCost: Ad Insights & UTM

Reliable Conversion Tracking

In the light of progressively inaccurate ads reporting and a partial reliance on estimations in the post iOS14 era, reliable reporting data has become an increasingly rare commodity.

AdWhatCost gives you an accurate and most of all reliable account of all orders that were verifiably placed by visitors of your store who have clicked on your Facebook ads, Instagram ads or TikTok ads within their customer journey. To do so we use UTM parameter sets to match your Facebook Ads (Meta Ads) & TikTok Ads data with your Shopify store data.

For the purpose of full transparency & traceability, we come with receipts, in the sense that we list each order on the respective ad’s detail page.

Instant Insights

Ever since the release of iOS14, ad conversion reporting has not only become less accurate but also slower with reporting delays of up to several days. We analyze your customer’s journey as soon as Shopify linked it to your orders to give you the ad performance data in close to real time to put you in a position to be able to make educated scaling decisions at a moment’s notice.

Profitability Tracking & Calculation

On top of your ad spend, we also take your cost of goods sold (COGS), shipping costs and tax into the equation. This means that our app can give you a more accurate account of your ad’s profitability as well as advanced performance marketing KPIs such as ROMI (return of marketing investment: profit / ad spend). Of course, we also deliver traditional paid social metrics such as ROAS & ACoS.

Unlimited Attribution Window

We don’t just look at the converted session that brought about the order, but rather meticulously analyze the entirety of sessions that make up your customer’s journey inside of your Shopify store. This way AdWhatCost can lift the one-week click attribution constraint put on you by ad platforms like Facebook. The only limit to the length of your attribution window is the length of the respective customer’s journey!

Item Quantity Insights

Our item quantities table delivers insights into the purchase behavior of customers whose purchase was triggered by one of your FB ads, IG ads or TT ads. Spot trends and adjust your creative and copy efforts accordingly!

UTM Tracking

As for insights beyond Facebook analytics, Instagram analytics and TikTok analytics, you can rely on our UTM tracking feature to deliver verifiable conversion data for all your marketing campaigns that are equipped with UTM parameters.

Customer Cohort Analysis

Track your customer cohorts on monthly as well as on weekly basis to analyze your customer retention and explore invaluable data such as your Customer Acquisition Cost (CAC) and your Customer Live Time Value by cohort.

Launch date

Integrates with

  • Facebook Ads
  • Instagram Ads
  • TikTok Ads
AdWhatCost: Ad Insights & UTM

AdWhatCost: Ad Insights & UTM

Reliable Conversion Tracking

In the light of progressively inaccurate ads reporting and a partial reliance on estimations in the post iOS14 era, reliable reporting data has become an increasingly rare commodity.

AdWhatCost gives you an accurate and most of all reliable account of all orders that were verifiably placed by visitors of your store who have clicked on your Facebook ads, Instagram ads or TikTok ads within their customer journey. To do so we use UTM parameter sets to match your Facebook Ads (Meta Ads) & TikTok Ads data with your Shopify store data.

For the purpose of full transparency & traceability, we come with receipts, in the sense that we list each order on the respective ad’s detail page.

Instant Insights

Ever since the release of iOS14, ad conversion reporting has not only become less accurate but also slower with reporting delays of up to several days. We analyze your customer’s journey as soon as Shopify linked it to your orders to give you the ad performance data in close to real time to put you in a position to be able to make educated scaling decisions at a moment’s notice.

Profitability Tracking & Calculation

On top of your ad spend, we also take your cost of goods sold (COGS), shipping costs and tax into the equation. This means that our app can give you a more accurate account of your ad’s profitability as well as advanced performance marketing KPIs such as ROMI (return of marketing investment: profit / ad spend). Of course, we also deliver traditional paid social metrics such as ROAS & ACoS.

Unlimited Attribution Window

We don’t just look at the converted session that brought about the order, but rather meticulously analyze the entirety of sessions that make up your customer’s journey inside of your Shopify store. This way AdWhatCost can lift the one-week click attribution constraint put on you by ad platforms like Facebook. The only limit to the length of your attribution window is the length of the respective customer’s journey!

Item Quantity Insights

Our item quantities table delivers insights into the purchase behavior of customers whose purchase was triggered by one of your FB ads, IG ads or TT ads. Spot trends and adjust your creative and copy efforts accordingly!

UTM Tracking

As for insights beyond Facebook analytics, Instagram analytics and TikTok analytics, you can rely on our UTM tracking feature to deliver verifiable conversion data for all your marketing campaigns that are equipped with UTM parameters.

Customer Cohort Analysis

Track your customer cohorts on monthly as well as on weekly basis to analyze your customer retention and explore invaluable data such as your Customer Acquisition Cost (CAC) and your Customer Live Time Value by cohort.

Launch date

Integrates with

  • Facebook Ads
  • Instagram Ads
  • TikTok Ads

Pricing 10-day free trial

See all pricing options

Free Plan

Free

  • < 30 Orders / Month
  • UTM Tracking
  • Unlimited Attribution Window
  • Ad Profitability Calculation
  • FB & IG Ads Integration
  • TikTok Ads Integration

Standard Plan

$15/month

  • UTM Tracking
  • Unlimited Attribution Window
  • Ad Profitability Calculation
  • Facebook & Instagram Ads Integration
  • TikTok Ads Integration

* All charges are billed in USD.
** Recurring charges, including monthly or usage-based charges, are billed every 30 days.

Reviews

5.0 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

Counts per rating level
  • 100% of ratings are 5 stars
  • 0% of ratings are 4 stars
  • 0% of ratings are 3 stars
  • 0% of ratings are 2 stars
  • 0% of ratings are 1 stars

List of reviews

Filter and sort reviews

  • KDEAM OPTICS

    Location United States
    Time spent using app 25 days

    This will likely be the most popular app for shopify in a few months time. If you advertise, you NEED this app! It allows you to clearly see where your sales are coming from, set budgets and witness profit margins pretty much in real time. Last year I paid 3500 to Hyros and used it to my advantage but when they wacked my account another 3500, I sourced AdWhatCost. This app does what Hyros does, but is actually way more user friendly and obviously less expensive. I hopped on a zoom call with one of the creators who walked me through all the features today. They're entrepreneurs just like the rest of us. Don't even hesitate. Get this on your store before another head scratching day goes by and you blindly turn off the wrong ad..

    Developer reply
    August 5, 2022

    Thanks for this truly amazing review! Much appreciated :)

  • Natulim

    Location Spain
    Time spent using app 7 days

    I don't know what are you doing if you are running ads and not using this app to measure attribution. Hand down the best app discovery I've done this year. Also I had a feature request and the founders were very receptive. 10/10

    Developer reply
    July 7, 2022

    Couldn’t have said it better! Thanks for the emphatic praise and of course also for your input on the feature front :)

  • StephPresets

    Location Hong Kong SAR
    Time spent using app 25 days

    Accidentally stumbled upon this app and it is exactly what I was looking for to track conversions. The data is so much more accurate than the Facebook ad manager. The customer support is amazing as well! Highly recommend!

    Developer reply
    June 29, 2022

    Glad to hear that our app is proving to be a useful addition to your Shopify store! It's always nice chatting with you :)

Apps similar to AdWhatCost: Ad Insights & UTM

  • Magic Pinterest Pixel

    Magic Pinterest Pixel

    One click Pinterest conversion tracking

    4.1 of 5 stars(3reviews)
    7-day free trial
  • Convert Dial

    Convert Dial

    Optimize Your Funnel With AI Powered Customer Segmentation

    5.0 of 5 stars(1review)
    Free to install
  • Shopify Inbox

    Shopify Inbox

    Connect with customers and drive sales with chat– for free

    4.4 of 5 stars(1096reviews)
    Free
  • Lucky Orange Heatmaps & Replay

    Lucky Orange Heatmaps & Replay

    Website tools to improve cart checkout and grow conversions

    4.5 of 5 stars(737reviews)
    Free plan available