AdWhatCost: Ad Insights & UTM

AdWhatCost: Ad Insights & UTM

Pricing
Free plan available. Free trial available.
Rating
5.0 (30)

Fast and verifiable insights into the performance of your Facebook and TikTok Ads via UTM tracking

AdWhatCost uses UTM parameters to build a bridge between the data of your Shopify store and your Facebook Ads & TikTok Ads. This way we can deliver a fast, accurate & reliable account of orders that were verifiably placed by visitors of your store who clicked on one of your ads within their customer journey – even post iOS14. On top of that, our app calculates the profitability of your ads and delivers both traditional as well as advanced performance marketing KPIs such as ROAS, ROMI & ACOS.

AdWhatCost uses UTM parameters to build a bridge between the data of your Shopify store and your Facebook Ads & TikTok Ads. This way we can deliver a fast, accurate & reliable account of orders that were verifiably placed by visitors of your store who clicked on one of your ads within their customer journey – even post iOS14. On top of that, our app calculates the profitability of your ads and delivers both traditional as well as advanced performance marketing KPIs such as ROAS, ROMI & ACOS. more
  • Get verified performance data of your Facebook, Instagram, Meta and TikTok Ads
  • Track the orders and revenue generated by individual UTM parameter sets
  • Find out the profitability of your ads as well as of your store in general
  • Gain insights into the purchase behavior of your customer cohorts over time
  • Receive a daily email report of your store performance right to your inbox

Launched

September 6, 2021

Languages

English

Categories

Works with

Facebook Ads, Instagram Ads, TikTok Ads

Pricing

Free Plan

Free

  • < 30 Orders / Month
  • UTM Tracking
  • Unlimited Attribution Window
  • Ad Profitability Calculation
  • FB & IG Ads Integration
  • TikTok Ads Integration

Standard Plan

$20 / month

  • UTM Tracking
  • Unlimited Attribution Window
  • Ad Profitability Calculation
  • Facebook & Instagram Ads Integration
  • TikTok Ads Integration

10-day free trial

Free Plan

Free

  • < 30 Orders / Month
  • UTM Tracking
  • Unlimited Attribution Window
  • Ad Profitability Calculation
  • FB & IG Ads Integration
  • TikTok Ads Integration

Standard Plan

$20 / month

  • UTM Tracking
  • Unlimited Attribution Window
  • Ad Profitability Calculation
  • Facebook & Instagram Ads Integration
  • TikTok Ads Integration

10-day free trial

All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options

Reviews (30)

Overall rating
5
Counts per rating level
  • 97% of ratings are 5 stars
  • 3% of ratings are 4 stars
  • 0% of ratings are 3 stars
  • 0% of ratings are 2 stars
  • 0% of ratings are 1 stars
January 16, 2024

As an e-commerce business owner two years into the journey, 'AdWhatCost' has been a game-changer for my Shopify store. Its intuitive interface simplifies complex data, making it easy to track and understand my ad spend and its returns. The daily profit and loss metrics are particularly invaluable, providing clear insights into my store's financial performance. It's a must-have for anyone serious about efficiently managing their online business finances.

slvrsleep
Australia
23 days using the app
Bernard Sack, Dirk Rusche, Eduard Bayer, Kevin Katzke, Maximilian Wolf GbR replied January 17, 2024

Thank you so much for leaving us this terrific review, much appreciated! Happy to hear that our app has proven to be a game-changer for you :)

December 27, 2023

Solid tracking app with great support from the founders, and works at a fraction of the price of similar apps. Bernard and Dirk helped manually troubleshoot issues on several occasions and always respond quickly. Highly recommend!

Purr Heaven
Canada
7 months using the app
Bernard Sack, Dirk Rusche, Eduard Bayer, Kevin Katzke, Maximilian Wolf GbR replied December 29, 2023

Thank you for the lovely feedback, much appreciated! Always happy to be of assistance :)

January 5, 2023

Great app! Now I can track my data from Facebook in a correct way in order to determine which campaigns are profitable.

SmartHemmet
Sweden
Over 1 year using the app
Bernard Sack, Dirk Rusche, Eduard Bayer, Kevin Katzke, Maximilian Wolf GbR replied January 5, 2023

Glad to hear that our app helps you with your ad tracking! And of course, thank you for taking the time to review our app :)

November 14, 2022

Great app, the tracking is really on point and it gives unbelievable value for the little amount of money. Usually apps with this accuracy is way more expensive like hyros or wickd but this is great!

Eyehelp
Sweden
10 months using the app
Bernard Sack, Dirk Rusche, Eduard Bayer, Kevin Katzke, Maximilian Wolf GbR replied November 15, 2022

Thanks for this truly amazing feedback! Much appreciated :)

September 21, 2022

- Support ist überragend, bei Fragen bekommt man oft schon am selben Tag eine Antwort
- Die App funktioniert gut und hat einen übersichtlichen Aufbau, deutlich besser als eine Alternative bei Google Analytics (die leider auch nicht sehr zuverlässig läuft, nach meinem Empfinden)
- ständig neue features, man darf sich auch immer als BETA-Tester anbieten
- insgesamt hilft es uns das Tracking wieder einigermaßen einzufangen nach dem ios 14 update

letter-poetry
Germany
9 months using the app
Bernard Sack, Dirk Rusche, Eduard Bayer, Kevin Katzke, Maximilian Wolf GbR replied September 21, 2022

Vielen lieben Dank für die großartige Bewertung. Es ist immer wieder nett sich mit dir zu unterhalten :)

Support

Bernard Sack, Dirk Rusche, Eduard Bayer, Kevin Katzke, Maximilian Wolf GbR can answer any questions you have about AdWhatCost: Ad Insights & UTM.

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