Always Be Testing ‑ A/B Splits

Always Be Testing ‑ A/B Splits

by Plarko

Increase ROI with easy A/B Split Tests on product listings!

4.4 of 5 stars(5 reviews)

Earn more!

Increase sales, conversion rates and profit margins using traffic you already have.


Easily create A/B Splits which test anything from product images, title, description, upsells, price and shipping.

Save time!

Quickly identify winning landing pages with easy-to-use interface.

About Always Be Testing ‑ A/B Splits

Are you maximizing your store’s potential? If you think your sales could be better, but don’t know where to start looking, try Always Be Testing. With ABT, you’ll easily identify the elements of your product listings that convert more customers.

How it works

We send incoming traffic to either your existing listing (alpha) or your test listing (beta) based on the allocation ratio you determine. You can test just about anything with your beta listing. We will record the performance of each listing and give you up-to-the-minute data on which is performing better.

Once you determine which sells the best, you simply send all the forthcoming traffic to the winning result.

Then, start your next test to find out what else you can improve.

Our name is our creed. Always Be Testing!

Shortlink / URL Shrinker

To keep things pretty, we also included nifty redirect links that will take your long product URL’s and make them short and sweet. No need to use or to get a shortlink. We make it for you using your own domain, giving you the control to change it in the future.

Real-Time Testing

Unlike other Shopify A/B Testing apps, Always Be Testing allocates customers in real time to give you more accurate data. We believe this is the best way to compare apples to apples.

Marketplaces act differently day-to-day and week-to-week. You don’t want Sunday’s data to Monday’s data. It doesn’t make sense.

With ABT, you can see how your customers react to the control and test listings throughout the course of the same test period.

World Class Support

Email us with questions, comments and feedback any time. We are happy to help you succeed in getting the most out of your Shopify store.

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Pricing 14-day free trial


* All charges are billed in USD.
** Recurring charges, including monthly or usage-based charges, are billed every 30 days.

4.4 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

  • 5 of 5 stars
    80% of ratings are 5 stars
  • 4 of 5 stars
    0% of ratings are 4 stars
  • 3 of 5 stars
    0% of ratings are 3 stars
  • 2 of 5 stars
    0% of ratings are 2 stars
  • 1 of 5 stars
    20% of ratings are 1 stars

Most recent reviews

Little Natural

We started using this app to help us find better price points for our products. Since the pandemic, CGS has been on the rise, and our profit margins have been getting thinner and thinner. Using this app we were able to find the "sweet spot" price that maximized our profits. It would be nice to generate a duplicate product straight from the app's dashboard, but that is only a minor inconvenience to making it ourselves in the Shopify admin.

Epic Pine

I downloaded this app based on the reviews but after using it I have no doubt that those 5 star reviews are fake since this app is useless. It's too buggy and doesn't have the essential features that you expect. Complete waste of my time and wouldn't use it even if it was free

Developer reply

June 24, 2020

Hi Epic Pine, we did experience some downtime earlier this month due to an update with the API that caused issues with new accounts. Those issues have all been resolved and we would love if you would reconsider ABT for your split testing needs. Feel free to reach out to with any questions.


This app is super easy to use. I tested the background of my product images and thought that a clear white background (like on amazon) would perform better. However, a light grey background performed much better. Not only the conversion rate was higher but also the AOV. Contrary to other split testing apps, this app redirects people "in real time". It's constantly switchting between page A and B.
Other apps test page A for a day and the next day page B. This makes the tests unreliable in my opinion.

Great app!