Amazon Powered Recommendations

Amazon Powered Recommendations enables you to display product recommendations using the same algorithms that power Amazon.com.

How can you provide Amazon's recommendations technology?

Amazon has a division called "Amazon Web Services", where they provide access to their servers and technologies. One of the products of Amazon Web Services is "Personalize", which provides access to the same algorithms that power their own recommendations engines.

We connect and enhance the Personalize service to make it easily available on your website.

Main features

1. Access Amazon's product recommendations engine

Access the Machine Learning algorithms used by Amazon to create recommendations. The algorithm responds to the user specific needs, preferences, and context scenarios like: the type of device used, the country, the traffic source, and more.

2. Automatic recommendations based on context

No need to set up any manual rules by product, or category. The engine will provide the best recommendations based on the context.

3. Improves and learns over time

As the system gathers more data about your visitor's behavior, it provides better recommendations that lead to higher conversion rates.

4. Track ROI with real-time analytics

See the efficiency and performance of each recommended placement.

5. Anonymous, encrypted, and secure

All your data is encrypted, and anonymized before sending it to Amazon. Your data cannot possibly be tracked back to your store.