Antenna lets you prompt shoppers to say why they're interested in your products or store. Focus your shoppers' feedback on the product benefits and features that are most relevant to what you sell.
For example, if you sell a dress, shoppers probably want to know about fit, what it matches with, and how it makes them feel. If you're selling wellness products, shoppers are curious about your ingredients, how it has helped other shoppers, and so on.
Whether you use traditional ratings & reviews or not, Antenna helps your shoppers by summarizing how people feel about your products in more detail than a 5-star rating. And because it's just a tap, you get much more feedback than traditional reviews, which means more sales, too.
Check out this brief video to see real-world examples on a smartphone.
Antenna launched into private beta with ecommerce brands in late 2016. We've been seen by over 300,000 shoppers across 15 stores, and now we're bringing Antenna to Shopify store owners.
You might think that shoppers who scroll down your page, apparently reading your copy and possibly your reviews, are most likely to buy. But that's not enough -- we've seen with our launch partners that shoppers who read responses in Antenna will add-to-cart 2.1x more than those who just scroll down.
Repeat shoppers are your most valuable shoppers. We've seen that people who use Antenna come back 1.6x more often than people who just scroll up and down your page.
Our launch partners have typically seen 20x more responses through Antenna than they have seen through traditional ratings and reviews.
Antenna summarizes so many perspectives in seconds, your shoppers can quickly understand what many people had to say about your products and store. It's much faster than reading a review, yet very informative.
"This product has zero reviews. Be the first!" Nobody likes seeing that.
Antenna allows you top optionally pool responses to questions across product pages. This makes sense when a product is basically identical across different listings, or if you ask a question about a product line.
For example, our partners at Crosskix have several products that are simply a color variation. So when people describe Crosskix shoes as Great for Hiking & Running, those responses can appear on all similar Crosskix product listings.
As part of our Premium tier, Antenna generates "Animated Product Stories" -- videos of your products and the shopper feedback they've received that you can post to social to drive traffic back. Check out this demo video.
People who use Antenna buy more and come to your site more -- these are the shoppers you should be retargeting. Soon, Antenna will enable you to retarget these shoppers on major ad networks right from your Shopify dashboard.
Why retarget someone just because they came from a certain source? Retarget the ones who showed the most interest.
Embed product feeds, powered by shopper feedback. Do you run a clothing store? Show a list of products that your shoppers marked as "Extremely cute" or "Curvy fit". Do you run an outdoor gear store? Show a list of products that your shoppers marked as "Great for camping" or "Durable"!
These embedded feeds will also increase your discoverability to search engines. As your shoppers use Antenna to describe product benefits, Google and others will be able to see automatically generated lists of those products. For example, "jackets great for winter".
No, Antenna is a separate tool. We have several partners who use Antenna as a complement to traditional reviews, and some who use Antenna as their only feedback tool!
In fact, our top performing partner in the beta didn't have a review platform at all. Antenna works best when placed just below your product description, or at least above your reviews, so that people get to see the summarized feedback quickly.
Antenna is also useful for asking people pre-purchase questions, and this increases sales, too. Asking people anything, like what color they would like a product in, or how they imagine using it, or how it fits in their lives, will improve their connection to your products and brand.
Antenna wants to help storeowners of all sizes collect valuable opinions from their shoppers. We like to be seen as a revenue-driver rather than a "cost", and so our business model is about using our unique interaction and content to ultimately drive quality traffic to you, whether you have 500 or 5 million shoppers per month.
No, never. We will only use the data to support the features we are building in our premium tier: animated product stories, retargeting, and so on.