Upsell and Cross‑sell Products

Upsell and Cross‑sell Products

by Exto

Increase sales with upsell and cross-sell recommendations

4.9 of 5 stars(149 reviews)

Upsell and cross-sell easily

Set up relations between products with a straightforward rule system and recommend upsell and cross-sell products automatically.

Smart recommendations

Be in control of how related products are displayed, providing personalized experience to customers and incentivizing them to buy more.

Increase average order value

Endorse complementing products (cross-sells) and items of higher price (upsells) to your customers right on product or shopping cart pages.

About Upsell and Cross‑sell Products

Grow your revenue now!

Upsell and Cross-sell Products is listed as one of the top 10 apps of choice in the "Growing Your Business" collection by Shopify.

What comes with the app:

  • There are several ways to increase your revenue and, while the acquisition of new customers is indubitably important, increasing the average order value is just as significant. Upsell and Cross-sell Products is your personal webshop assistant, helping your customers get the most of their shopping experience.
  • Suggest upsells and cross-sells - whatever works for each product. Upsell and Cross-sell Products allows to define the purpose of related products, and gives you the freedom to configure the app accordingly. It is also optimized for speed - serving even 500K products stores in a blink of an eye.
  • Provide alternatives to out-of-stock products, and upsell on the fly by offering visually similar items automatically (no actions required).

Assign cross-sells and upsells using a flexible rule system:

  • Rules for defining related products may be set by collection, vendor, price, tag, title, SKU, type, weight, style, color, etc.
  • Some product pages might be good for up-selling, some for cross-selling, and others may simply require more navigational options. This is why our app allows you to be as specific as you like, while you create separate rules for different products.
  • Drop the products that you'd like to exclude from rules, and add them back at any time with just one click.
  • Sort the rules according to their importance and the app will know which one to use in the case of a conflict.

Recently viewed feed:

Display a history of recently viewed items to make life a little easier for your customers. Whenever they close a tab by accident or get too excited jumping from page to page, a ‘Recently Viewed’ block will be there to take them back.

30 Day Money Back Guarantee:

Free 14 day trial followed by 30 day money back guarantee. Try Exto apps risk-free!

Media gallery


Pricing 14-day free trial



  • Up to 500 views/month

  • Usage-based pricing

  • Product page upsells and cross-sells

  • Shopping cart upsells and cross-sells

  • branding



  • Up to 5,000 views/month

  • Usage-based pricing

  • Product page upsells and cross-sells

  • Shopping cart upsells and cross-sells



  • Up to 20,000 views/month

  • Usage-based pricing

  • Product page upsells and cross-sells

  • Shopping cart upsells and cross-sells



  • Unlimited amount of views/month

  • Usage-based pricing

  • Product page upsells and cross-sells

  • Shopping cart upsells and cross-sells

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

Overall rating
4.9 of 5 stars
Based on 149 reviews

  • 5 of 5 stars
    94% of ratings are 5 stars
  • 4 of 5 stars
    3% of ratings are 4 stars
  • 3 of 5 stars
    1% of ratings are 3 stars
  • 2 of 5 stars
    1% of ratings are 2 stars
  • 1 of 5 stars
    1% of ratings are 1 stars

Most recent reviews

Shop Downtown Sidney

Just uninstalled this app after 18 days from launch. Went in search of how to remove their branding which was showing up in an unattractive way, overlapping other items etc., only to discover that I am being charged while I thought I was on a free plan. Better understand how their pricing model works before activating this app. I didn't do an in-depth study but intuitively the number of impressions they say my site got doesn't match what I am seeing through Google Analytics. On the positive side, they do offer a money back guarantee, which I welcome.

Developer reply

June 10, 2019

Hi there! Thank you very much for your feedback. It really helps us make our app better all the time. Unfortunately you never reached out to our support for a quick 2-minute-fix to handle the branding issue. Anyway, the logo disappears after the first charge is applied. We also have usage-based pricing based on views (recommendations) not on site visitors (I believe you are referring to that numbers from your store's Google Analytics). Our billing system is dynamically shifting to the plan which meets the current views threshold. This is outlined in the app description on the appstore and seen inside the app in the real-time mode. However, we're always ready to provide full assistance and do an unquestionable money-back in case you are not happy with the app or feel it doesn't meet your needs. Please submit the refund request via Shopify and we'll approve from our end. Also please feel free to contact our support for any other assistance should you have questions or need help. We're superfriendly! :-)

Glass Bottle Outlet

Top notch customer service and dev work. I had a few issues getting the app to display correctly on my website because of our custom Shopify theme but Anton went above and beyond the call of duty to help us get everything working correctly. We also had an issue with how their rules work with our products and he was able to update his coding to make it work for our site within minutes of receiving my request. - Thanks for making an awesome app!

Developer reply

May 29, 2019

Thanks a lot for sharing your feedback. Will be happy to assist you guys further on should there be any need. We got your back :)


I'm begining to think that this app is a rip-off. The first charges were reasonable, but now it's becoming insanely high. They are charging me upwards of 60 US$ per month. I'm considering uninstalling the app. Haven't done so yet because I haven't found another one as substitute.

Developer reply

May 29, 2019

Thank you for your review. We have usage-based pricing model (indicated on the appstore) thus you pay-as-you-go only. To better understand the pricing we provide 14-days free trial and also full moneyback after 30 days of running the app if you are not happy with your charges. Also please note that no advance payments are available on Shopify, so it is completely impossible to charge you upwards. I believe there was a misreading of your Shopify invoice.
Anyway, we are a 100% client-first company so it was our pleasure to provide the full moneyback to you. Thanks!