BeProfit ‑ Profit Analytics

Misleading profit reporting – only counts ad spend it can attribute

Installed BeProfit on trial and immediately found a major flaw.
Despite being fully connected to our Google Ads account, it only imported ~15% of our actual Google Ads spend.

Live chat confirmed this is by design — BeProfit only “counts” ad spend that can be attributed via UTMs / converted traffic, and ignores the rest of the spend entirely.

This massively inflates profit figures and makes the dashboard commercially unusable for any serious Google Ads advertiser (especially Performance Max / feed-based ecommerce).

A profit tool must always show total ad spend, even if attribution is imperfect. Hiding spend because it can’t be matched is misleading.

Wasted half a day setting this up. Would not recommend.

BeProfit has honestly been super helpful for our business. It’s a really solid profit analytics platform that finally gives us a clear picture of what we’re actually making after all costs. The dashboard is clean, easy to use, and way better than trying to piece things together manually.

Also, their support is great — every time I reached out, they replied quickly and actually solved the issue, not just copy-paste answers.

One thing that makes it even better is the multi-shop view , merged, in the dashboard. Since we run several stores, having everything in one place is a huge benefit.

Overall, BeProfit is definitely worth it if you want to understand your real numbers and manage your store more efficiently.

Not calculating the profit correctly. Specially Calculation Preferences section is not working properly. Not recommended.