Variant Option Product Options

custom product variants, color swatches, product personalizer

Free plan available. 14-day free trial. Additional charges may apply.


4.7 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

  • 5 of 5 stars
    90% of ratings are 5 stars
  • 4 of 5 stars
    3% of ratings are 4 stars
  • 3 of 5 stars
    2% of ratings are 3 stars
  • 2 of 5 stars
    1% of ratings are 2 stars
  • 1 of 5 stars
    4% of ratings are 1 stars
21 - 30 of 659 reviews


Really good app and really good customer service behind it. Highly recommend to a friend. I am now hitting the 100 character limit thank you shopify.

STRIPE LED™ - Official Website

I had a tracking problem with the Tik Tok pixel, because of the application I was getting 0 add to cart. I contacted the developers and they fixed the problem. A very big thank you to them.

Rejoice For Life

I think it is very good and affordable app to use and it does what I need for my website. It is easy to use and the customer service is very helpful.

Gift of Recovery

Best app for our needs, which included some complex logic and price adjustments. We tried more than 5 other apps that claimed the same. This one was by far the easiest to install and work with.

Frame of choice

The 3 product option limit is Shopify's worst nightmare for me migrating from another platform. Came across Variant Option and can't believe how easy this is to set up and make my store look professional. I also needed help setting up email notifications. Their support team was very responsive and provided the exact solution I was looking for. All in all, I'm very pleased with their product and service and would highly recommend it to any Shopify store owners.


I needed to implement conditional logic to Shopify variants - if someone selects a specific option; then only certain variants are available. Also was looking for better styling. Found all of it here and had fast and immediately helpful support for my 2 setup questions - great app, I purchased it for my 3 stores.

Salamino Oy

Tämä on yks parhaimista tuoteversio sovelluksista mitä olen ikinä käyttänyt. Todella monipuolinen ja helppo

Dear Candy

Great app for custom variants, also the support is really helpful ! After some tweaks we can finally offer new products to our customers.


Great App and Great Service. So happy I was able to find this app. We sell personalized tumblers so it's exactly what we needed.

Calla dry flower embroidery

This app give me opportunity to sell my products as I imagined. I can add a picture, button, or text *many more options) on every product. It is super easy to use, and one small problem I had was fixed so quickly, technical support respond right away. I recommend