Variant Option Product Options

custom product variants, color swatches, product personalizer

Free plan available. 14-day free trial. Additional charges may apply.


4.7 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

  • 5 of 5 stars
    90% of ratings are 5 stars
  • 4 of 5 stars
    3% of ratings are 4 stars
  • 3 of 5 stars
    2% of ratings are 3 stars
  • 2 of 5 stars
    1% of ratings are 2 stars
  • 1 of 5 stars
    4% of ratings are 1 stars
31 - 40 of 662 reviews

Dear Candy

Great app for custom variants, also the support is really helpful ! After some tweaks we can finally offer new products to our customers.


Great App and Great Service. So happy I was able to find this app. We sell personalized tumblers so it's exactly what we needed.

Calla dry flower embroidery

This app give me opportunity to sell my products as I imagined. I can add a picture, button, or text *many more options) on every product. It is super easy to use, and one small problem I had was fixed so quickly, technical support respond right away. I recommend

Great app - does (almost) everything I wanted to achieve. Moreover, the support of these guys is brilliant.

Marlie Cards

Top notch app. The options for variations are just what we required. The fact that the variations stay when you duplicate a listing is a big time saver. We love this app, well worth it.
I’d recommend this app to anyone needing more options than shopify’s variations.

The Variant Option app from Relentless apps provided the solution I was looking for. I needed some additional support from the Relentless Apps team and their support has been amazing!

Universal Hose and Fittings

If there ever is an issue this team is very thorough and transparent. I get quick responses the two times I have reached out.

Royal Sweet Mix

I use this app all over my site! and it all works flawlessly!!
The customer service reply within minutes of issues!!
For a free app and even a cheap paid app! WELL WORTH IT


Great app. Great support. Quick response. Love it. Lot's of help if you need it and above board help. Thank you for sorting everything out.


This app is great! Simpler to use than all competitors and has many customization options. I had an small issue with the translation and Jon from the support answered my e-mail almost instantly and could solve my issue! Highly recommended!