Variant Option Product Options

custom product variants, color swatches, product personalizer

Free plan available. 14-day free trial. Additional charges may apply.


4.7 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

  • 5 of 5 stars
    90% of ratings are 5 stars
  • 4 of 5 stars
    3% of ratings are 4 stars
  • 3 of 5 stars
    2% of ratings are 3 stars
  • 2 of 5 stars
    1% of ratings are 2 stars
  • 1 of 5 stars
    4% of ratings are 1 stars
71 - 80 of 658 reviews

The app works perfect as expected. Really fast and helpful support.
We can definitely recommend this app.

Inter Desserts

Great developers to work with. I had a few issues I needed fixing and they were really fast with the response which helped me to fix my problem. Highly recommended

Nomad CPH

Great app that does what it says. We've had a few questions, and the developers have been extremely helpful.

Milestones and Mayhem

Great App, I use it for customised information that I need my customers to enter when placing their order. Support is easy to contact and they are ready to help with a solution and assistance with installing code if needed. Very happy with this app.

The Coco Studio. US

It has to be the best app I have used for more than a year! Easy to use, solved my issue easily. if you have a lot variants like I do this app will make life easy for you! There customer service is amazing! they will go in detail to help you with your personalised question! I highly recommend this app!

Manlius Guitar

I have tested 4 variant option apps, and this Relentless Variant Option app is by far the best for my store. This app allows me to offer customers the ability to customize products effortlessly before adding them to the shopping cart. The app integrates well with native Shopify options and allows the shop owner limitless customizations and virtual options. The interface is well thought out and adding products and options is seamless. The ultimate goal is to make shopping easier for prospective customers as a means to increase conversion rate. This app makes that a reality and I am thankful to be able to run it on my store. Additionally, service is crazy good. I mean it, best I have experienced from any Shopify app company large or small. Seriously good service!


After searching for an app that allowed me to add variants without having to create an additional product and without showing an add on price, I finally found this one! Well priced and the support have been absolutely amazing from both Jon and Martin. They have got back to me so quickly and have made changes to my code so the app works and fits in seamlessly with the design of my website. Very happy and would happily recommend it.


I wanted to use this plugin to add options to my products requiring conditional logic. And the plugin does its job very well. Thanks to the creators for the quick and complete answers to my questions.

Velvet Origins

Very simple and best out there. I settled on this app after testing numerous other apps. It was really simple and quick to set this one up. And the support they provide is outstanding.

I had some issues initially but the team helped resolve it with a quick turn-around. The features in the app were very versatile and was exactly what I was looking for.