Beyond AB Testing

There are 3 approaches you can take to finding the highest converting messages for your products. 1) You can trust that your current message is the best one possible, and hope that you're right. 2) You can do traditional A/B testing. Pit 2 variants against each other for a day or a week, send traffic to both, and then keep showing the highest converting one. Keep doing this for every variant you want to test. 3) Instead of split testing variants one by one, throw them into the ring...