Blog posts may be one of the most underutilized traffic generation strategies in all of e commerce. Many sellers don’t even have a blog! What a waste of traffic. But that isn’t the only issue, even stores that do use a blog, aren’t taking full advantage of the opportunity.
The typical strategy in e commerce with a blog post is to get traffic to your website, and “hope” that before or after reading your post, the reader decides to take a look at your products, and possibly buy. The problem with this is, not many readers will do this, in fact, next to none will. Now yes, this does give you targeted traffic you can re target with ads later, but what if you could do more?
With Blog Sales, you can select specific products from your store, and have them displayed to every reader of a specific post. We recommend selecting products that are related to your blog post. So what does this mean?
Let’s say for example you have a store based on dog products. And you have a blog post about pugs, you can select a few products in your store that would interest someone who likes pugs, and have them shown to every reader of that post. Now, every single visitor to your blog will be exposed to some of your products, meaning that you don’t have to hope that they decide to browse your site and look at products.
We didn’t stop there though, because we thought, people who are clicking on your post and reading it, are there to digest information, not purchase products. So how can we raise urgency and change that? Simple, create a coupon code, and activate the countdown timer feature of Blog Sales, and create a deadline. Now not only are readers being shown relevant products, now they are being offered a discount on these products, a discount that will be ending in a short period of time.
If you already have a blog on your store, this is a no-brainer way to increase sales. And if you don’t have a blog, then it’s time you start taking advantage, and if you don’t know how to get viral traffic to your blog, we show you how in our training videos on our website.