All top performing companies implement marketing automation and the reason for this is to drive up revenue. Here are some key stats to show you why you should be running automated marketing campaigns:-
An automated email marketing campaign is when an email is automatically sent to a customer when they qualify for it. Examples of these could be a Happy Birthday Email, an Abandoned cart email, A Feedback email X days after purchase and so on. You could setup an email campaign to send on the morning of your customers birthday, so for example you would collect the date of birth and store it. When their birthday comes around the system would recognise this and fire the email. This means you don't have to manually send these and risk missing a birthday.
The Boomerang app allows you to create an automated email that is sent out X days after a purchase. There are many ways you could use this app such as:-
We love to hear feedback and suggestions so please feel free to send us your ideas and what automation campaigns you would like to be sending!