The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
This app is great for retargetting. You just set it up, set a budget and it takes care of the rest. Our only complaint is that it would be nicer if it could just randomly choose items from the catalog itself to advertise.
Thank you for your feedback!
One of our next features will allow you to choose the products that you want to advertise. We will let you know as soon as it's available. :)