Sell across the web
Let shoppers checkout right on the spot from any website or blog.
Turn visitors into customers
Promote your products to visitors who view your blog or site regularly.
Customize your Buy Button
Customize fonts, colors and layouts to match your website’s style and brand.
About Buy Button channel
Sell more with Buy Buttons and checkout links
Create a Buy Button for any product or collection and add it to a website or blog. Use the Buy Button editor to match the style and colors of your brand, then copy and paste the HTML code to your platform of choice. You can also create quick checkout links that will send shoppers directly to your checkout page. Choose a single product and variant, then copy your link to any email, direct message or social media post.
With Shopify and the Buy Button channel, you can:
- use the Buy Button editor to build buttons with custom fonts, colors, and layouts
- update product details from Shopify without needing to edit the code on your website or blog
- fulfill orders for customers that are placed using Buy Buttons and checkout links
- track sales using your Home sales overview and Analytics pages
- create fast and easy checkout links to promote products
Learn more about Buy Buttons and checkout links by visiting the website in the “Sales and support” section of this page.
Most recent reviews
Hi there, I am not sure what exactly this is useful for on my website. I intalled the app but there is not explanation what it is useful for.
Do I need it if I already sell my products?
Hi, there! In brief, the Buy Button is a shortcut for buying one of your products, typically placed on an external website. They make purchasing products easier for your customers that are coming from other sites, and they can also be used to create quick checkout links that you can then share with customers through an email campaign, direct message, or social media post. You can read more about it here: https://bit.ly/3fEvRmo. Feel free to reach out to support any time with more questions about it. - Brie, Shopify Support
For the most part, buy button works OK when you already have your own web site. Three things really need improvement, though.
1 - A buyer can see if an item is in stock before adding to the cart (that's good), but the actual quantity on hand is hidden. The buyer does not know if they ordered more than what's available until checkout.
2 - Once in checkout, a buyer cannot edit the cart contents, and cannot easily return to the website to continue shopping. If they wanted six red party hats but only three are available, they have to abandon their cart and start over. If the same thing happens again with orange party hats, they're likely to look for another store.
3 - When you pause your store (temporarily close), if someone clicks an add-to-cart button they get an error message thrown at them, "Oops, something went wrong. Contact the store owner." or words to that effect. It would be much better to let the owner create a "paused store message" that would be displayed rather than a misleading error message. Thanks for asking,
Thanks so much for this feedback! I can definitely see how these changes could be beneficial, and I'll be sure to pass those requests on to the relevant team. Cheers. - Brie, Shopify Support
I used this app to send to a customer from fb who asked for the price of a fedora hat. Instead of sending her the website, sending her the buy button allowed her to buy exactly what she asked for, and the buy channel made it easy.