Caramel – social e‑commerce

Caramel – social e‑commerce

by IP Balchunas Aleksei Andreevich

Revolution in promotion of products in social media

3.8 of 5 stars(16 reviews)

Free Promotion

Simply install Caramel and start getting more sales. No subscriptions and upfront payments are charged.

You Decide Size of Reward

You are the only one who decide how much to spend on the promotion: just specify the promo reward in the settings.

Delegate Marketing to Pros

The people who will promote your products are experts in social media. Professionals will do the marketing in social medias for you.

About Caramel – social e‑commerce

Caramel is a sales channel connecting your Shop with new customers via social media influencers.

Social media influencers are people/companies that make a living of social media networks (e.g. Instagram, Twitter, Facebook, YouTube): bloggers, entertainers, content makers, etc.

Pay for Results Only

One of the most exciting things about Caramel is the fact that you pay a share of purchased products only.

In the traditional Ads, you pay for clicks and views, which may never get converted into buying customers. Using Caramel will bring you benefits only, there is no scenario where you may lose using our sales channel.

Reach the Right Audience

Most of the influencers produce themed content, and they know exactly what their audience needs. Their recommendations are much more valuable to the audience than regular ads.

The other advantage is that you will have access to bloggers of any size, not the largest ones, but all of them.

How it Works

  • You install Caramel into your Shop and specify the Reward.
  • Caramel imports the products that you'd like to sell via the channel.
  • An influencer/blogger/anyone with a decent audience chooses a product and copies the corresponding referral link.
  • The influencer promotes the product and specifies his/her referral link.
  • His/her audience buys the linked product.
  • As soon as the Shop gets a successful purchase, the specified Reward is paid to the owner of the referral link.

Integrates with

  • iOS,
  • App Store,
  • Instagram

Media gallery


Free to install

Caramel charges the Reward specified in the app settings, and small service fee. See details on the pricing page.

Overall rating
3.8 of 5 stars
Based on 16 reviews

  • 5 of 5 stars
    63% of ratings are 5 stars
  • 4 of 5 stars
    6% of ratings are 4 stars
  • 3 of 5 stars
    0% of ratings are 3 stars
  • 2 of 5 stars
    13% of ratings are 2 stars
  • 1 of 5 stars
    19% of ratings are 1 stars

Most recent reviews


At first I had decided to give 3 stars until some performance is seen. I set the commission percentage low at first, and planned to adjust that higher If it showed performance. However, after reading the pricing info page, there are too many contradictory statements that make me too uncomfortable to use this service.
I don't see anything about the $2500 max fee on the pricing page or terms & conditions page. You speak of a referral program fee of 5%. 5% of what??

You also state that your shop service fee is a "fixed" fee, which is currently 0%, yet you add a disclaimer that you reserve the right to change the payment terms.

Where I'm from a fixed fee cannot be changed. Deleting this app until Caramel's terms are more clear. Will keep checking reviews.

Ole Time Woodsman

I was intrigued with the referral concept so I downloaded the app and connected it to my Shopify Store. However, the thought of being hit with a $2500 re-occurring monthly fee kept me up at night so I disabled it. I will check back on the review page every so often to see what is taking place.


Haven’t received any emails answering any of my questions I downloaded your app to my Shopify and now it has disappeared but a message in my inbox shows I have connected the app and set up everything correct I just want to delete my subscription but I don’t even know how to sign back in or cancel