Guiding your customers to your product page is one thing, guiding them through it, however, is a completely different animal.
A large part of product page optimization is focusing your visitors’ attention on elements that matter. Seeing as you are an e-commerce store owner that probably means you will want to guide them towards your “Add To Cart” button.
The easiest way to do that is to provide them with visual cues.
Visual cues are deeply rooted in empirical psychology. Broadly speaking, visual cues are a type of sensory cue that is processed by the eye. They provide information and insight into how the world of a specific experience is perceived.
In the world of digital marketing, visual cues are represented by visual elements used to direct attention or subtly portray a message using visual methods of communication.
Visual cues make a great tool for squeezing the most out of your traffic by navigating users towards the most important part of any e-commerce page - the “Add To Cart” button.
CartQuake shakes your “Add To Cart” button whenever a user is viewing your product page.
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