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The Collabs interface and overall app is very helpful and easy to use - however it feels extremely limiting in terms of how brands can search for and discover creators that fit what they're looking for.
Priority suggestions/wishlist from a brand using Collabs:
-Better/more demographic search filters (Age, Interests, Local Regions)
-Would love a "Top Suggested Influencers" page or tab that offers intelligent suggestions on creators we should reach out to
-Make it easy to see when creators are ACTIVE on Shopify Collabs or add a "Badge" to creators who are more active than others (this would be HUGE for brands using Collabs)
It's pretty smooth except we really, really, really need two features: a way to offer our affiliates a spot bonus and a way to give them a minimum threshold each month. These features would make such a difference for us!
Collabs is a great way to launch and manage an affiliate program. It is so complicated to do this without a built in ecosystem, and Shopify provides both the technology platform and community of influencers to activate and scale this capability quickly.
Collabs makes working with creators on a gifting/affiliate basis. Also great support team if you need it. Strong recommend esp for teams who don't have tons of hours to dedicate towards building their program.
We used several Influencers and not one single one of them did anything, they all where happy to collect the FREE gift, after we informed them the gift is your use and to promote our product to their followers. One replied and added that they don't care... it is free and they do not need to do anything else.... this is an absolute disgrace that they demand FREE products and are not willing to promote your business ... nothing in life is for free... Do not use this App there are no rules for the influencer - unless you are happy just to give stuff for FREE
This system just works. Set up the structure and invite the right people and sales start coming in.
Shopify doesn't do enough promotion/recruiting to attract high level creators to the Collabs app. Having influencers with larger audiences would make it more of a go-to for brands and creators alike. And solve the "which affiliate platform should we use" dilemma that small brands and creators go through. As a small brand, Collabs is the most affordable, user-friendly way to share profits. Making Collabs the obvious choice should be a priority for Shopify.
My account apparently got hacked by someone after the app was downloaded. Some started posting their content connected to my store.
Biggest waste of money and resources. Will never use again.
Not sure if it was the app or the people doing the collabs, not a good experience, we didn't receive feedback of all the people we sent our product to try it. It was a waste of time and money. Good or bad feedback is good but need the feedback to improve our service, that's why we sent our product. A good quality product. Bad quality of collaborators, they do not show after they receive the product and you end up looking for them without any success.