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After implementing Shopify Collective and starting real sales, a fundamental accounting and tax problem appears that Shopify does not clearly communicate, and which in practice makes this model unworkable for EU businesses.
Once you connect to a supplier:
you sell products directly to end customers,
payments are received by your store,
Shopify automatically splits the revenue based on a predefined “margin”,
but you do not receive any purchase invoices from the supplier that would document the cost of goods sold.
Key tax consequence
From a tax authority’s perspective:
a cost exists only if there is a valid invoice,
no invoice = no deductible cost.
As a result:
100% of the sales revenue is treated as taxable income,
authorities assume the goods were acquired “for free”,
income tax is calculated on the full turnover, not on the margin.
The margin in Shopify Collective is an illusion
The margin shown in Shopify Collective:
has no tax or accounting validity,
is not recognized as a cost,
is only an internal platform settlement.
In practice:
you transfer part of the revenue to the supplier,
you still pay fees, payment costs, ads, etc.,
but income tax is charged on the full sales amount.
This means the merchant ends up subsidizing each sale instead of making a profit.
High risk for EU merchants
Shopify Collective operates like dropshipping or a marketplace, but:
provides no supplier purchase invoices,
offers no self-billing mechanism,
does not issue consolidated monthly cost invoices,
shifts all tax risk onto the merchant.
Under EU tax rules:
Without a cost invoice, there is no cost of goods sold — regardless of real money flows.
Conclusion
Shopify Collective may look attractive from a technical standpoint, but:
it is not aligned with EU tax and accounting requirements,
it prevents proper income tax reporting,
it creates serious financial and compliance risk for merchants.
I strongly discourage using Shopify Collective if you operate a business in the EU and want to stay compliant and profitable.
AWFUL. Absolutely zero understanding from Shopify on how UK VAT and Tax works. Listing collective suppliers that offer 10% margin on goods, yet really there charging you 10% to sell there product! So yeah amazing business model, losing money for selling suppliers products because at the last minute they add 20% vat onto the charge to the retailer. What on earth is going on. Its disgusting that they have no solution in place for this. Sam Hampton of shopify support suggested we paid for a bulk editor like "Matrixify" or "Bulk Price Editor" that might be able to solve the issue. So shopifys are basically telling you collective in the UK is a broken model. I cannot believe they have not fixed this issue and automatically added 20% on the price to any store that is collecting tax.
In response to Shopify response -
I can confirm this issue is not resolved, you built this with USA in mind and not the UK. Its a mess. Fix it.
We recently launched an update to support tax-inclusive pricing, which should solve the issue you've outlined. When both you and your supplier use tax-inclusive pricing and your supplier collects tax, your margins as a retailer will be respected, as long as you reclaim your tax credit.
Here is the support article for your reference: https://help.shopify.com/en/manual/online-sales-channels/shopify-collective/retailers/taxes
We hope you'll consider Shopify Collective again given this update.
Diese App ist ein Opfer. Lieber finger weg von dieser App. Diese App ist überhaupt nicht empfehlenswert. Besonders Rückerstattungen sind am schlimmsten. Shopify Payments mit dieser App bucht Gebühr, wenn Kunde kauft und als Auszahlungsgebühr und wenn Rückerstattung kommt, dann bucht wieder Gebühr Rückerstattungsgebühr. Das ist schlimmste App und shopify Experten wissen selber nicht, wie soll man mit Rückerstattungen klar kommen und Kunden warten auf Rückerstattungen und Shopify Payments behält das Geld und legt in Bearbeitung und wenn Kudnen Ruckbuchung einschalten dann noch mal 15€ extra Gebühr bezahlen. Ich habe das alles selbst erlebt. Ich habe 2 Bestellungen aus Spanien storniert und sofort rückerstattet an kunden aber Shopify hat das nicht gemacht und zuerst von meinem Bankkonto rückerstattung mit Geühr wiedergebucht und auch von Lieferant gebucht und danch hat micht gezwungen dass ich noch mals rückerstatten obwohl die kunden bereits Geld bekommen haben und Shopify Experten haben keine Ahnung und verstehen auch nicht und können auch nicht klar kommen mit Rückerstattungen und man bekommt nur das Bescheid dass es in der Bearbeitung ist. Man verliert Kunden Vertauen und verliert Kunden aber für Shopify ist egal, deswegen habe ich Shopify Payments und Shopify Collectiv Apps beide deninstalliert und ich empfehle niemand Shopify Payments und auch Shopify Collectiv app zu benutzen. Das ist nur Opfer.
Ich war mal sehr zufrieden mit der App. Bei den ersten beiden Shops gab es keine Probleme, jetzt beim dritten Shop, wird immer angezeigt Shopify Payments müssen angeschlossen sein. Doch der Witz daran ist, diese sind alle aktiviert und das Auszahlungskonto verbunden. Diesen letzten Punkt gibt die App nicht frei, obwohl es aktiv ist. Sehr ärgerlich.
You will LOOSE money if you use this app in the United Kingdom!
Shopify calculates the discount from the VAT-inclusive price, and then ADDS an extra 20% VAT when you are billed.
Someone please explain to Shopify that in the UK, we use VAT-INCLUSIVE PRICING.
In response to feedback, we recently launched a fix to account for tax-inclusive pricing in Shopify Collective. When both you and your supplier use tax-inclusive pricing and your supplier collects tax, your margins as a retailer will be respected, as long as you reclaim your tax credit.
We’ve also updated the support article with the detailed calculations for your reference: https://help.shopify.com/en/manual/online-sales-channels/shopify-collective/retailers/taxes
We hope you'll consider Shopify Collective again given this update.
Asunto: CRÍTICO - Collective bloqueado "Nicht berechtigt" - Semanas sin solución
Hola equipo de Shopify Collective,
Escribo directamente porque llevo SEMANAS con Collective bloqueado.
PROBLEMA:
Apps > Collective > Einstellungen muestra:
- Status: "Nicht berechtigt" (No autorizado)
- "6 von 7 abgeschlossen"
- NO indica cuál es el 7º requisito
LO QUE TENGO COMPLETADO:
Shopify Payments activo y verificado
Cuenta bancaria conectada (OLDENBURGISCHE LANDESBANK)
Registro fiscal verificado
ID verificada
Dirección en país soportado (Alemania)
Moneda soportada (EUR)
Plan Shopify activo (Basic)
HISTORIAL DE SOPORTE:
- 21 enero: Jordan prometió solución en 48h
- 22 enero: Jourdan escaló a equipo técnico sin plazo
- Resultado: SEMANAS bloqueado, CERO soluciones
NECESITO:
1. Identificar el 7º requisito faltante
2. Solución en 24 horas máximo
3. Autorización manual si es necesario
URGENTE: Estoy en periodo de prueba y no puedo usar Collective.
Jorge Sarmiento
la-tienda-de-pepe-aguirre-2.myshopify.com
22 enero 2026
A nightmare with suppliers and VAT collection. Cue bills where Collective sells items for less than it costs you.
In response to feedback, we recently launched a fix to account for tax-inclusive pricing in Shopify Collective. When both you and your supplier use tax-inclusive pricing and your supplier collects tax, your margins as a retailer will be respected, as long as you reclaim your tax credit.
We’ve also updated the support article with the detailed calculations for your reference: https://help.shopify.com/en/manual/online-sales-channels/shopify-collective/retailers/taxes
We hope you'll consider Shopify Collective again given this update.
The difference between cost and retail of one product is 20 % which is exactly what the supplier charges... so I sold an item and made a loss as they took 20% plus extra on postage......RIP OFF
ABSOULTLY COOL BUT THE SUPPORT AND CHARGEBACK WHEN FRAUD HAPPENS IS A LAWSUIT WAITING TO HAPPEN
The app is not working properly, when I try to import public items it doesn't let me do it