As a shopper I've always found customized cross selling to be a time saver. It saves you from having to search the site for product variations or complimentary products. So I knew I wanted one on my site but hadn't found one that was fully customizable and easy to edit. Cross-Sell was up and running within minutes and the dashboard makes it easy to select suggested products for each of your products. In a heartbeat it upped the functionality and convenience factor of our site.