Shopify App Store featured application, August 2016. Loved and utilized by merchants worldwide and leading Shopify agencies go-to optimization tool.
Properly optimised images can save many bytes of data. With Crush.pics, your web shop will load faster. Check your page speed with this Google tool.
Faster loading speed will improve your search engine ranking. Google has been using site loading speed for SEO ranking since 2010
Here's an example of PageSpeed score for optimised and unoptimised web page:
Your SEO will improve further if you rename your image file names and alt tags to be more descriptive. To quote Google: “It provides useful information about the subject matter of the image. We use this information to help determine the best image to return for a user's query.”
Almost half of users expect a website to load in 2 seconds or less  and they tend to abandon a website that isn’t loaded within 3 seconds , according to surveys done by Akamai and Gomez.com. Independent research by Compass shows that for every 1-second decrease in Page Load Time, your Revenue increases by 2%. Crush those worries and concentrate on your product.
When you install Crush.pics, it will go through all your images and optimize them. Whenever you add a new product or asset image, Crush.pics will automatically optimize it with no work from you.
Automatically rename all image File Names and Alt tags to optimize your images further for search engines. Use your product data to go from an image file name that looks like this: DSC_0005.jpg to this:
Choose between Lossless or Lossy compression. With Lossless compression, your images will be as crisp as the original, and you can expect on average 5% - 15% savings for JPEG and 15% - 25% for PNG files.
For biggest savings, choose Lossy compression. There will be small, barely visible loss in image sharpness, but you can expect on average 15% - 30% savings for JPEG and 40% - 50% for PNG files at quality level 90%. You can compare your original image to the compressed one and restore originals if you change your mind.
Crush.pics will store all your original images for 30 days, and you can revert to your original images during that time. You can do this for any image manually, or do a Batch Restore and revert all your compressed images to their original version.
After installing, choose Automatic mode, and Crush.pics will go through all your product images and queue them for compression. You have 5MB/month of free compression in the Free plan. If you run out of it, you can purchase a Crush.pics plan and continue with compression.
After you purchase a plan, all asset images will be added to compression queue as well. Any new image you add to products or assets will be added to queue automatically.
If you choose Manual compression, you will be able to go through your images one by one and compress them yourself.
If you ever get stuck, you can search our Help Centre articles or chat with us right inside the app. We are known for patient, human support.
"Noticed site speed increase immediately!"
"I wish more apps were like this - so easy to install and make a huge impact!"
"People don't realize how important speed is and this app makes all the difference."
"Excellent App! This has helped speed up our site significantly!"
"Fantastic App! Exceeded my expectations!"