Facebook Custom Audiences

Facebook Custom Audiences

Price: Free
Rating (3.9)
Reviews
Developer

Highlights

Speed tested
  • No impact to your online store

About this app

Launched

March 28, 2019

Integrates with

Facebook

#Sell more through Facebook ads by targeting the right customers with the right products. Facebook Custom Audiences by SmartrMail enables you to create highly targeted customer segments that you can automatically sync to a new or existing Facebook custom audience. Create segments based on purchase data, Shopify customer data and more. #How is this different to my Facebook Pixel? Facebook pixels don't pick up every customer. If they're private browsing, have an adblocker or aren't...

#Sell more through Facebook ads by targeting the right customers with the right products. Facebook Custom Audiences by SmartrMail enables you to create highly targeted customer segments that you can automatically sync to a new or existing Facebook custom audience. Create segments based on purchase data, Shopify customer data and more. #How is this different to my Facebook Pixel? Facebook pixels don't pick up every customer. If they're private browsing, have an adblocker or aren't... more
8 reviews
Overall rating
3.9
Counts per rating level
  • 88% of ratings are 5 stars
  • 0% of ratings are 4 stars
  • 0% of ratings are 3 stars
  • 0% of ratings are 2 stars
  • 13% of ratings are 1 stars
Edited December 1, 2020

It's free, yes. Unfortunately this isn't built for facebook marketeers. It actually filters your customer list by accept marketing status before applying segments which will lead to poor lookalike audiences because a lot of data is missing. For example if you have 5000 high value customers but only 3000 of them are on your email list, this app will only sync 3000 which means any lookalike you then build will be of poorer quality. The whole point of using an app is to capture the data that Facebook misses not to further reduce the data.
I'm guessing developers want to cross-sell their email app rather than taking time to build an audience builder that works. Fortunately there are a lot of alternatives on the app store.
ps. It upsets me to see apps like this mislead people who may not understand how audiences work. The description says "Facebook pixels don't pick up every customer" which is correct. But then it says "Our app captures all your order data and seamlessly syncs it to Facebook" which is completely incorrect. I have pointed this out to them and they admitted it's limited so hope they update the app description with something more accurate soon.

Calça Thai
Brazil
Time spent using app: About 1 hour
August 26, 2020

Used on all my store. Does what it says without whistles and bells, it does the job perfectly and awesome. One should not mind paying a few bucks one time charge for this awesome plugin :)

Manjubaa
India
Time spent using app: 11 months
January 14, 2020

Must have app if you are working on facebook ads. Free app with awesome support team. The team should start charging some $ for the app.

Highfive Shoppers
United States
Time spent using app: About 1 year

About this app

Launched

March 28, 2019

Integrates with

Facebook

Built by SmartrMail

About SmartrMail

4.9 average rating

9 years building apps for the Shopify App Store

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apps@smartrmail.com