Facebook Custom Audiences

Facebook Custom Audiences

by SmartrMail

Create and sync customer segments to Facebook Custom Audiences

3.9 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

  • 5 of 5 stars
    88% of ratings are 5 stars
  • 4 of 5 stars
    0% of ratings are 4 stars
  • 3 of 5 stars
    0% of ratings are 3 stars
  • 2 of 5 stars
    0% of ratings are 2 stars
  • 1 of 5 stars
    13% of ratings are 1 stars

All reviews

8 reviews

Calça Thai

It's free, yes. Unfortunately this isn't built for facebook marketeers. It actually filters your customer list by accept marketing status before applying segments which will lead to poor lookalike audiences because a lot of data is missing. For example if you have 5000 high value customers but only 3000 of them are on your email list, this app will only sync 3000 which means any lookalike you then build will be of poorer quality. The whole point of using an app is to capture the data that Facebook misses not to further reduce the data.
I'm guessing developers want to cross-sell their email app rather than taking time to build an audience builder that works. Fortunately there are a lot of alternatives on the app store.
ps. It upsets me to see apps like this mislead people who may not understand how audiences work. The description says "Facebook pixels don't pick up every customer" which is correct. But then it says "Our app captures all your order data and seamlessly syncs it to Facebook" which is completely incorrect. I have pointed this out to them and they admitted it's limited so hope they update the app description with something more accurate soon.


Used on all my store. Does what it says without whistles and bells, it does the job perfectly and awesome. One should not mind paying a few bucks one time charge for this awesome plugin :)

Highfive Shoppers

Must have app if you are working on facebook ads. Free app with awesome support team. The team should start charging some $ for the app.

Good Designs Au

Great app so far, very easy to sync my audiences to FB, basically no set up. Awesome that it's free!

The Ocean Heads Company

Build nice audiences, it is possible to ask for a bigger audience for an extra money so ur lla will be much better. Great support and awesome idea.

Developer reply

October 16, 2019

Thank you Ocean Heads team! This really means a lot to our team 😊

Concurseiro Fora da Caixa

One of the best customer service I've ever experienced. They were amazing. The app is very handy and buys me a lot of time. The best part: free! Congratulations, to the team!


The apps looks really good but. The customer service works very good as they were helping me a lot. Nice app!!

Bluethumb Art Supplies

Handy that this is a free app. So easy to add my Shopify customers and specific segments to Facebook and keep them synced. No more uploading