Facebook Custom Audiences

Facebook Custom Audiences

by SmartrMail

Create and sync customer segments to Facebook Custom Audiences

3.9 of 5 stars(8 reviews)

Sync Segments to Facebook

Create customer segments based on your purchase data and automatically sync to a custom audience in Facebook

Sell More Through Facebook Ads

Boost your sales by creating powerful Facebook ad strategies such as winback and upsell offers that keep your customers coming back for more

Export Segments Anywhere

Export your customer segments to a .csv file to easily use them in other advertising channels or software

About Facebook Custom Audiences

Sell more through Facebook ads by targeting the right customers with the right products.

Facebook Custom Audiences by SmartrMail enables you to create highly targeted customer segments that you can automatically sync to a new or existing Facebook custom audience. Create segments based on purchase data, Shopify customer data and more.

How is this different to my Facebook Pixel?

Facebook pixels don't pick up every customer. If they're private browsing, have an adblocker or aren't logged into Facebook, pixels won't be able to add them to a Custom Audience. Our app captures all your order data and seamlessly syncs it to Facebook so you can run hyper-targeted ads that will get you more sales.

You can also create targeted audiences without having to deal with complicated code structures or scripts.

Who are you guys?

We're the team behind SmartrMail. We help merchants easily email the products their customers are most likely to buy. Now we're helping you do the same on Facebook for free!

Integrates with

  • Facebook

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3.9 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

  • 5 of 5 stars
    88% of ratings are 5 stars
  • 4 of 5 stars
    0% of ratings are 4 stars
  • 3 of 5 stars
    0% of ratings are 3 stars
  • 2 of 5 stars
    0% of ratings are 2 stars
  • 1 of 5 stars
    13% of ratings are 1 stars

Most recent reviews

Calça Thai

It's free, yes. Unfortunately this isn't built for facebook marketeers. It actually filters your customer list by accept marketing status before applying segments which will lead to poor lookalike audiences because a lot of data is missing. For example if you have 5000 high value customers but only 3000 of them are on your email list, this app will only sync 3000 which means any lookalike you then build will be of poorer quality. The whole point of using an app is to capture the data that Facebook misses not to further reduce the data.
I'm guessing developers want to cross-sell their email app rather than taking time to build an audience builder that works. Fortunately there are a lot of alternatives on the app store.
ps. It upsets me to see apps like this mislead people who may not understand how audiences work. The description says "Facebook pixels don't pick up every customer" which is correct. But then it says "Our app captures all your order data and seamlessly syncs it to Facebook" which is completely incorrect. I have pointed this out to them and they admitted it's limited so hope they update the app description with something more accurate soon.


Used on all my store. Does what it says without whistles and bells, it does the job perfectly and awesome. One should not mind paying a few bucks one time charge for this awesome plugin :)

Highfive Shoppers

Must have app if you are working on facebook ads. Free app with awesome support team. The team should start charging some $ for the app.