You've been visiting a coffee shop every day for five years. You always order a hot cup, made exactly how you like it. You sit down at your favorite table to read the daily news.
Then the owner, who you see everyday, walks up to you and asks "Hello, first time in?"
First time? How about 1,825th time?
Not a very pleasant experience right?
You've been to that coffee shop enough that they should treat you at least like a friend, or for the sake of politeness acknowledge that you're a regular customer.
How do you think it feels to your ecommerce customers when you treat them all the same way? Specifically, when your repeat customers are treated exactly like your first-time ones.
You have your reasons why they're treated that way. Some make sense, but others are just excuses.
When you boil them all down, one big reason why you've been treating all of your customers the same is that you don't know the differences between them. They're just a mass of customers where you can't tell any apart.
Without the personal connection face-to-face retail has, it can be difficult to get to know your customers.
Not only do you lack the personal interaction with customers, but at the same time you're drowning in data. All you have to work with is orders, payments, transactions, refunds, shipping addresses...
On one hand you don't have the personal interaction and bonding that humans have used for millennia to make connections.
On the other hand you have more data than you know what to do with, scattered across multiple systems in a disorganized ball of string.
It's no wonder that you don't know who your most loyal and valuable customers are.
If you did know who your best customers were, you could focus on them to grow your revenue. But instead, your store is acting like that coffee shop where everyone is treated the same.
What if things were able to change?
What if that robotic, clueless coffee shop could instead actually recognize you and acknowledge your patronage?
It could create a pleasant experience for you, feeding not only your coffee habit but your emotional and social need to feel respected and to belong. Your entire relationship with that shop would change, and you'd start bringing everyone you know there because you'd want to share this special feeling with your friends.
What if your best customers felt the same way about your Shopify store? What if they loved shopping at your store not because of the products and because your prices are cheaper, but because you treated them better and made them feel like they are part of your close group of friends.
You'd have their trust and they'd buy from you before anyone else.
You'd be the store they'd think of when they talk to their friends.
You'd be part of their life.
All of this would happen because your store treated them better and respected the relationship that you've built with them.
Going from impersonal, robotic store to "this store is my best friend" is possible. The first step is learning about your best customers so you can begin to treat them better.
Well, you can, with my Customer Segmenter Shopify app.
You'll be equipped with a Customer Segment Report that reports on who your most loyal and valuable customers are.
It collects data from multiple areas of Shopify and unites them into a single customer grade, easily showing you who your best customers are.
One algorithm Customer Segmenter uses is Customer RFM, which was pioneered by the big catalog stores in the early 90s and was only available to the large commerce enterprises until recently. It analyzes each customer on three criteria to rank them against the rest of your customer base:
All of these metrics are combined along with others to give you a simple grade for each customer:
With just a single grade to monitor, managing your best "A" customers becomes easy. You'll be able to target each segment with exactly what they need to grow and improve.
You can get started with Customer Segmenter right away and have your first report ready within minutes.
That's it. There's no configuration required to get started. All you have to do is install Customer Segmenter, check the grades, and then use the grades within your customer retention and marketing campaigns.
P.S. The first step to having a great customer experience is to understand your customers. Install Customer Segmenter today and start treating your best customers like the stars that they are.
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