Customer Tags and Segments

Customer Tags and Segments

by Union Works Apps

Smart segmentation using auto tags for customers

5.0 of 5 stars(44 reviews)

Shopify Email Segmentation

Use multi-condition rules to apply and remove tags to customer records based on buyer behaviour, to create customer segments.

Customer Lifecycle Management

Use tags to leverage marketing automation and tailor your communications with customers based on where they are in the customer lifecycle.

Single Source of Truth

Keep your Shopify Email customer list as the single source of truth and use tags to trigger actions across different marketing platforms


About Customer Tags and Segments

What are customer tags?

A Customer Tag is used to categorise or organise customers into groups. For example, customer tags can be used to control the usage of discount codes. Tags can also be used to control access to certain areas of your store. The majority of our Merchants use customer tags to segment their customers into marketing lists based on their purchasing behaviour.

Create Customer Groups for Shopify Email

You can use Customer Tagger alongside Shopify Email to create customer groups for your marketing campaigns. Set up the rules and backdate to quickly create a niche group of customers

What does Customer Tagger do?

You can create rules in Customer Tagger to tag customers based on what they buy, how much they spend or where they are located etc. When an order is placed, the app will run your rules against the order and will then apply or remove tags if the rule is matched.

These auto tags can then be used to segment marketing lists, control access or manage discounts, as described above.

What Customer Segments can I create?

Use the multi-condition rule builder to create customer segments such as:

  • Bargain Hunters - shops in the sales
  • Loyal Customers - purchased multiple times
  • Brand Advocates - Subscribed to marketing
  • Big Spenders - Spend over a certain amount
  • Trend Setters - Shops in the New In collections
  • Locals - Customers nearby
  • Students - Shopping with student email
  • Location - shipping country
  • Lifestyle - Type of products they buy
  • New Customers - first-time order
  • Repeats - 2nd-time order
  • Champions - top customers
  • Cart Abandoners - have browsed but not ordered
  • Idle - browsed but not ordered with a long lapsed time
  • Early risers - buy in the mornings
  • Night owl - buy late at night
  • Campaign driven - responded to an ad

Applying your customer tag rules to past orders in bulk

Set up your segments and then backdate them for your previous customers! This allows you to curate a specific customer list and create a marketing campaign in Shopify Email or other EMP's

Rules to remove and expire tags

Use Tag expiry and remove tags rule to keep customers relevant and in the correct segment

Why automatic tagging saves valuable time

Using our tagger rules and applying auto tags to customers allows you to set up a segmentation system where customers fall automatically into marketing lists. It removes the need to manually group and manage customers as you can use the tags to trigger email automation from your email service provider - ask us how we can help save you time using customer tagging.

Shopify Flow Connector

Plus Merchants can utilise our Shopify Flow Connector to trigger creative workflows. Customer Tagger will send a trigger into Shopify Flow once it has processed a new order.

Media gallery

Support

Pricing 7-day free trial

See all pricing options
Basic

$15/month

Apply your rules to past orders $10 for first 1000 orders processed, then $2 for every 1000 orders after that

  • Auto tag customers based on order activity

  • Apply your rules to past orders

  • Bulk tagging for fast segmentation

Extra

$40/month

Apply your rules to past orders $10 for first 1000 orders processed, then $2 for every 1000 orders after that

  • Basic Plan +

  • Shopify Plus Flow Connector

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

5.0 of 5 stars

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Most recent reviews

Maison Baum

Quick and responsive customer support for a great app that works as promised! Can definitely recommend

Developer reply

February 23, 2021

Thanks for the great review Arturs, glad to hear that you're making good use of the app.

Tigerlily Perfumery

Super powerful customer tagging tool and the best customer support I've experienced of any tool on the Shopify store. We use this app to segment our customers into different stages of the buying journey so that we can then reach out with relevant and personalized offers based on their purchasing history. After downloading multiple tagging apps for customer tagging, I'm 100% certain this is the best tool in the app store for tagging customers. It's been really exciting because they really understand the use case I'm building for—understanding where every user is in the customer lifecycle so we can guide them to making their first or next purchase. Support has been very knowledgable and responsive, even updating the app based on requests I've made. Thank you for creating this app, it's growing our business in such a meaningful way!

Developer reply

February 11, 2021

Thanks for taking the time to write such a lovely review Zahir! It's good to know that we've been able to help facilitate your customer lifecycle marketing. We have one more feature in the pipeline for you, so hopefully, that will be the cherry on the cake.

Sage Garden

This app works exactly as described, was easy to set up and the support has been extremely responsive (I had questions about some possible customizations). Thanks for making this app such a smooth experience!

Developer reply

January 15, 2021

Thanks for your review! Great to hear Customer Tagger is helping you with your customer segmentation :)