Customer Tags

Customer Tags

by Union Works Apps

Auto tag & bulk tag customers to auto create customer groups

5.0 of 5 stars(23 reviews)

Auto Tag & Bulk Tag Customers

Customer Tagger auto applies customer tags to highlight or group a customer based on order activity. Bulk update customer tags to segment.

Benefits Of Customer Tags

Customer tags are used to segment lists or control access to your store. Using a tagger allows you to auto tag without manual intervention.

Shopify Email Customer Groups

If you use Shopify Email, you can create segmented customer groups using Customer Tags.

About Customer Tags

What are customer tags?

A Customer Tag is used to categories or organise customers into groups. Customer tags can be used to control which customers are able to use certain discount codes. Tags can also be used to prevent a customer from accessing a particular area of the site or revealing/hiding certain pages based on the customers tags. However, most merchants used customer tags to segment their customers into marketing lists based on their purchase behaviour.

Create Customer Groups for Shopify Email

You can use Customer Tagger alongside Shopify Email to create customer groups for your marketing campaigns. Set up the rules and backdate to quickly create a niche group of customers

What does Customer Tagger do?

Customer Tagger will read information about the order and then apply an auto tag against the customer record. A merchant can create rules in the tagger to tag customers based on what they buy, how much they spend and much more.

These auto tags can then be used to segment marketing lists, control access or manage discounts, as described above.

What rules can I create to auto tag customers?

Tag Customers based on...

  • products/variants purchased
  • collections they buy from
  • how much they spend either in an order or lifetime spend.
  • how many times they have ordered on your site.
  • when they abandoned their cart
  • when they create an account
  • when they use a specific discount code
  • if they order using a specific email domain
  • the tags of the products they order
  • the product vendors within their order
  • which POS location they buy from
  • their existing customer tags
  • their shipping address postcode/zipcode
  • their billing address postcode/zipcode
  • their shipping or billing country
  • their shipping or billing county/state
  • the sales channel the buy on
  • the UTM Campaign they converted from

Applying your customer tag rules to past orders in bulk

Once you have setup your rules you can then apply them to all the orders within your Shopify store. This allows you to manage customers in bulk. Backdating rules means you can quickly bulk add tags to customer records and prepare quickly for email segmentation.

Auto remove tags using tag expiry

Some rules in Customer Tagger will allow you to set a timed expiry against the tag. This means after X days the tag is removed if they don't perform a certain action in that time.

Why auto tags save valuable time

Using our tagger rules and applying auto tags to customers allows you to setup a segmentation system where customers fall automatically into marketing lists. It removes the need to manually group and manage customers as you can use the tags to trigger email automations from your email service provider - ask us how we can help save you time using customer tagging.

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Pricing 7-day free trial

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Customer auto tags


Apply your rules to past orders $10 for first 1000 orders processed, then $2 for every 1000 orders after that

  • Auto tag customers based on order activity

  • Apply your rules to past orders

  • Bulk tagging for fast segmentation

* All charges are billed in USD. Recurring charges, including monthly or usage-based charges, are billed every 30 days.

5.0 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
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Most recent reviews


Amazing customer service and great app! Saves me a lot of manual work. Highly recommend this to anyone :) Thanks team!

Developer reply

April 27, 2020

Thanks for your great review! We're pleased that you could use Customer Tagger backdating to create customer groups for email marketing :)

Bloom Farms CBD

This app is super easy to use and set up. I have both Customer Tagger and Order Tagger set up. Sam was very helpful and patient when answering all my questions.

With these app, I was able to save hours out of my week by automating my process.

Developer reply

March 27, 2020

Thanks for a great review! We're pleased to see Customer Tagger being used to apply customer tags based on the discount code they checkout with!

Empire Skate Australia

This app is great, really easy to use, and helps with our marketing by making segmentation a breeze in Klaviyo. As always the team at Union Works are super helpful and quick to respond to any questions I've had.

Developer reply

October 28, 2019

Thanks for the great review Matt, glad you're making good use of the app!