Datafify

Regain control of your store's conversion tracking, ensuring you collect at least 99% of your conversions data, in a First Party context, to power your advertising campaigns on Facebook and Google.

Datafify is an innovative, resilient, and powerful tracking solution for your Facebook and Google Ads. It integrates seamlessly with your Facebook Pixel, Conversions API, Google Tag Manager and Google Analytics.

With our tool, you can:

• Collect customer interaction data from your store, without being affected by tracking prevention and other ad blockers and use this to power your Ad Campaigns.
• Improve your Facebook and Google ads campaign performance and sales tracking to grow your business.
• Configure your Google Tag Manager Data Layer with all the required parameters for Facebook Dynamic Ads.
• Automatically set up Google Cloud Server to run your server-side events including Facebook’s Conversions API.

Events Tracked:

• PageView – When any page is visited in your store.
• ViewContent – When a visitor views a product page.
• Search – When a visitor makes a search.
• AddToCart – When a visitor adds a product to the shopping cart.
• InitiateCheckout – When a visitor starts the checkout process.
• AddPaymentInfo – When a visitor enters payment information in the checkout
• Purchase – When a visitor completes a purchase and views the thank you page in the checkout

Why Datafify:

• Dedicated Support Team – we respond to all support cases within one hour and aim to resolve any issues on the same day.
• Easy to Setup – Get up and running with Datafify in only a few clicks. No coding experience required – simply copy and paste your Facebook pixel ID into the app.
• Fully Managed – Datafify takes care of all your tracking overheads, so you can focus on the fun stuff and grow your business.
• Privacy Compliant – Solve your first party data, compliance, and tracking problems with only one tool!
• Understand your True ROI – Shipping cost is included in the purchase value of the order to allow your Facebook and Google Ads manager to determine the real ROI of your campaigns.