Understand Your Audience
Gain comprehensive insight into the makeup of your audience across demographics, shopping behavior, interests, hobbies, and more
Leverage your unique audience insights to fuel more relevant products, messaging, ad campaigns, UI/UX design, style, themes, and content
Improve Marketing Strategy
Monitor the impact of campaigns and effectively allocate media spend. Uncover hidden data insights and take action via Datonics 1k+ segments
About Audience Insights & Analytics
Know Your Customers on Shopify
Audience Insights provides valuable data about your shoppers so you can create a more personalized shopping and marketing experience. Get to know your customers and monitor how your visitors change over time in response to marketing efforts.
Audience Insights works best for stores with 15,000+ US and Canadian monthly unique visitor — stores with fewer visitors may have a limited experience (longer wait time for segments to generate and fewer segments).
Shopping Preferences Dashboard
Learn what visitors are in the market for or if a customer has brand loyalty!
Customer Interests Dashboard
Find out your customer’s interests at a more granular level. With the interest dashboard, you can now reach people based on a holistic picture of their lifestyles, passions, and habits. Find an insight, take an action.
Advanced Demographics Dashboard
Gather demographic data that isn’t possible on Google Analytics. Basic and advanced demographic data paired with life-stage data around important life milestones, like graduating from college, moving homes, or getting married. By understanding when these moments are taking place, you can tailor your advertising or marketing to reach the right users with the right messages.
Leverage our data to build audiences that will help you drive sales
Top Audience Segments Examples
Here are some of our audience segment examples and how your site visitors index against Datonics’ 1k+ prepackaged segments:
- Household Income
- Marital Status
- Political View
- Family Structure
- Life Events
- Content Consumption (TV, Movies, Social, etc…)
- Home & Garden
- Style & Fashion
- Value Shoppers, Coupon Shoppers, Brand Loyals, Impulse Buyers
- Online vs. Retail
- Store Visitors based on GPS Classification
- In-market for
- Previously Purchased
- Advertisement Propensity
- Green Awareness
- Reception to Advertisement Type
- Online Activity Levels
- Your store's unique breakdown of the highest indexing audience profiles
- View, customize, and export reports spanning across all audience segments
- No need to worry about changes to your store's theme — Audience Insights will auto-insert the necessary script into your new theme for continuous analytics
See the app in action
Explore how the app works in an example store.View example store
Most recent reviews
At Datonics, we eat our own dog food and use Audience Insights on our own Shopify store to help us learn about the unique makeup of our store visitors. Audience Insights helps us tailor our content, personalize our ads, and make sure we're reaching the right audience with our marketing campaigns. It gives us insight into who our audience is, what they like and are interested in, how they like to shop.
Design Life Kids
Shows detailed and easy to use analytics! Happy with it so far and we haven't had any issues to date.
Rituel de Fille
This app inserted what appeared to be malicious code into our homepage. It created a white bar at the bottom of the our homepage with hidden text that said "Insert Ad Here!" and what appeared to be a link to some kind of bidding portal. STAY AWAY!!!!
We followed up with Kenzier from Ritual de Fille to work through her concerns and to answer all her questions. The "Insert Ad Here" code has been removed and the white bar issue has been resolved. To clarify, pro-market is the pixel that Datonics uses in order to match the visitors that arrive to your site against our database and populate your report, not a bidding portal — we do not collect any Shopify merchant data to sell.
I'd like to thank you again, Kenzier, for your invaluable feedback and for your willingness to work with us to improve Audience Insights!