Audience Insights & Analytics

Audience Insights & Analytics

par Datonics

Advanced Google Analytics, Know Your Customer, Demographics

2.3 de 5 étoiles(3 avis)

Understand Your Audience

Gain comprehensive insight into the makeup of your audience across demographics, shopping behavior, interests, hobbies, and more

Personalize Experiences

Leverage your unique audience insights to fuel more relevant products, messaging, ad campaigns, UI/UX design, style, themes, and content

Improve Marketing Strategy

Monitor the impact of campaigns and effectively allocate media spend. Uncover hidden data insights and take action via Datonics 1k+ segments

À propos de Audience Insights & Analytics

Know Your Customers on Shopify

Audience Insights provides valuable data about your shoppers so you can create a more personalized shopping and marketing experience. Get to know your customers and monitor how your visitors change over time in response to marketing efforts.

Audience Insights works best for stores with 15,000+ US and Canadian monthly unique visitor — stores with fewer visitors may have a limited experience (longer wait time for segments to generate and fewer segments).

Shopping Preferences Dashboard

Learn what visitors are in the market for or if a customer has brand loyalty!

Customer Interests Dashboard

Find out your customer’s interests at a more granular level. With the interest dashboard, you can now reach people based on a holistic picture of their lifestyles, passions, and habits. Find an insight, take an action.

Advanced Demographics Dashboard

Gather demographic data that isn’t possible on Google Analytics. Basic and advanced demographic data paired with life-stage data around important life milestones, like graduating from college, moving homes, or getting married.

Customer Data

By understanding when these customer data insights and moments are taking place, you can tailor your advertising or marketing to reach the right users with the right messages.

Audience Builder

Leverage our data to build audiences that will help you drive sales

Persona Matching

Start to understand and match your audience with personas to increase personalized marketing efforts

Segment Easily

Here are some of our audience segment examples and how your site visitors index against Datonics’ 1k+ prepackaged segments:


  • Age
  • Gender
  • Household Income
  • Marital Status
  • Home-ownership
  • Political View
  • Family Structure
  • Occupation
  • Life Events
  • more...


  • Automotive
  • Gaming
  • Hobbies
  • Travel
  • Content Consumption (TV, Movies, Social, etc…)
  • Home & Garden
  • Style & Fashion
  • more...

Shopping Habits

  • Value Shoppers, Coupon Shoppers, Brand Loyals, Impulse Buyers
  • Online vs. Retail
  • Store Visitors based on GPS Classification
  • In-market for
  • Previously Purchased
  • Advertisement Propensity
  • Green Awareness
  • Reception to Advertisement Type
  • Online Activity Levels
  • more...

Most Popular Segment

Your store's unique breakdown of the highest indexing audience profiles

Data Based Insights

Stop wondering who your customers are. Start using data based insights to better understand your customers making your business decisions clearer and more impactful.

Exportable Reports

View, customize, and export reports spanning across all audience segments

Auto-Inserting Script

No need to worry about changes to your store's theme — Audience Insights will auto-insert the necessary script for continuous analytics.

Voir une démonstration de l'application

Découvrir comment fonctionne l'application avec un exemple de boutique.

Afficher l'exemple de boutique

Galerie de supports multimédias




2.3 de 5 étoiles

La note globale correspond à l'état actuel de l'application. Elle comptabilise tous les avis sur l'application, mais priorise les plus récents.

  • 5 de 5 étoiles
    33 % des évaluations sont des évaluations à 5 étoiles
  • 4 de 5 étoiles
    0 % des évaluations sont des évaluations à 4 étoiles
  • 3 de 5 étoiles
    0 % des évaluations sont des évaluations à 3 étoiles
  • 2 de 5 étoiles
    0 % des évaluations sont des évaluations à 2 étoiles
  • 1 de 5 étoiles
    67 % des évaluations sont des évaluations à 1 étoiles

Avis les plus récents


we installed the app and more than 24hrs have past no data is still showing. it only says. Hold Tight! Your segments will begin to populate in as little as 24 hours.

Design Life Kids

Shows detailed and easy to use analytics! Happy with it so far and we haven't had any issues to date.

Rituel de Fille

This app inserted what appeared to be malicious code into our homepage. It created a white bar at the bottom of the our homepage with hidden text that said "Insert Ad Here!" and what appeared to be a link to some kind of bidding portal. STAY AWAY!!!!

Réponse du développeur

22 avril 2021

We followed up with Kenzier from Ritual de Fille to work through her concerns and to answer all her questions. The "Insert Ad Here" code has been removed and the white bar issue has been resolved. To clarify, pro-market is the pixel that Datonics uses in order to match the visitors that arrive to your site against our database and populate your report, not a bidding portal — we do not collect any Shopify merchant data to sell.

I'd like to thank you again, Kenzier, for your invaluable feedback and for your willingness to work with us to improve Audience Insights!