Audience Insights

Hi Walker Edision Team,

Apologies for any confusion and thanks for reaching out with your question. We reached out twice (once on April 17th and once May 2nd) to support@walkeredisonshop.com to help answer your question regarding the session volume. Our response must of gotten lost among your support emails but here is the response we sent then:

This is Donna from the Datonics Audience Insights, and I would like to thank you for reaching out to us regarding your question.

I wanted to clarify that the segment population is not the same as unique users. Instead, the segment population captures the total impressions across all our segments. It's important to note that a single user can fall into multiple audiences, sometimes even up to 60+ segments, which is why the segment population might seem a little high. Additionally, there is also a scenario where a single user can be captured multiple times if they are logging onto your site with different browsers or devices. You can explore our site to learn a little more about our sourcing and methodology and how we ensure data accuracy.

Hope this helps and please feel free to reach out to me directly if you have any additional questions or concerns — I'm here to help!