DC: WhatsApp Marketing + API

We used DelightChat for about 3 years and overall it served its purpose reasonably well during that time. The platform was decent for our needs though over the years we noticed a big lack of innovation and updates compared to other solutions in the market. Pricing used to feel fair, but today it feels expensive for the feature set offered, especially considering the slow progress in new functionalities (AI, automation, etc.).

The reason for the 3 stars — and not lower — is because our main issues happened during the exit phase, which was honestly quite disappointing.

1. Unexpected extra charges:
We discovered we had been charged over $150 USD in the last three months due to contact overages. There is no clear or easy way to view contact count/usage, and since billing runs through Shopify, it slipped under the radar initially. The lack of transparency here felt very “sneaky.”

2. Canceling equals losing paid time:
We canceled our monthly subscription expecting to use the remaining paid period until renewal, but instead we immediately lost access — meaning we paid for days we couldn’t use. This felt unfair and like wasted money.

3. Unused balance non-refundable:
We also had funds inside the platform for marketing messages, which we couldn’t withdraw due to a strict no-refund-after-7-days policy. Again, money lost.

In summary, the platform itself works, but it’s falling behind competitors and can become costly for what it offers. Most importantly — be extremely careful with billing, overage charges, and the cancellation process, as the offboarding experience was frustrating for us.

If you never need to leave the service, maybe you’ll be fine. But for us, transitioning out was unfortunately far from smooth.

Been using it for over 8 months now for Advi Blouses, and it’s honestly been a smooth experience. The team is extremely supportive, and the platform is easy to use even if you don’t come from a technical background. Nitya and Balaji have been a huge help, always quick to respond and genuinely patient with every query. It’s reassuring to know there’s a real team backing you when you need support.

DelightChat has been a great experience so far. The platform is clean, easy to use, and makes WhatsApp and customer support management much more organized. The team is responsive, onboarding is smooth, and automation features save a lot of time. Highly recommended for D2C brands looking to improve customer communication and retention.