DC: Marketing on WhatsApp API

We used DelightChat for about 3 years and overall it served its purpose reasonably well during that time. The platform was decent for our needs though over the years we noticed a big lack of innovation and updates compared to other solutions in the market. Pricing used to feel fair, but today it feels expensive for the feature set offered, especially considering the slow progress in new functionalities (AI, automation, etc.).

The reason for the 3 stars — and not lower — is because our main issues happened during the exit phase, which was honestly quite disappointing.

1. Unexpected extra charges:
We discovered we had been charged over $150 USD in the last three months due to contact overages. There is no clear or easy way to view contact count/usage, and since billing runs through Shopify, it slipped under the radar initially. The lack of transparency here felt very “sneaky.”

2. Canceling equals losing paid time:
We canceled our monthly subscription expecting to use the remaining paid period until renewal, but instead we immediately lost access — meaning we paid for days we couldn’t use. This felt unfair and like wasted money.

3. Unused balance non-refundable:
We also had funds inside the platform for marketing messages, which we couldn’t withdraw due to a strict no-refund-after-7-days policy. Again, money lost.

In summary, the platform itself works, but it’s falling behind competitors and can become costly for what it offers. Most importantly — be extremely careful with billing, overage charges, and the cancellation process, as the offboarding experience was frustrating for us.

If you never need to leave the service, maybe you’ll be fine. But for us, transitioning out was unfortunately far from smooth.

I’m very satisfied with the support from the DelightChat team. They’re always quick to respond, extremely helpful, and genuinely care about solving my queries. Their guidance has really helped me understand and make better use of the platform. Excellent service overall — highly recommended!

Title: Smooth Setup & Excellent Support

Review:
We’ve been using this app for our Linen Culture store, and it’s been a great experience so far! The setup was simple, and the support team is quick and very helpful whenever we need assistance.

The app works smoothly with Shopify — perfect for managing our orders, customer chats, and automations. Highly recommended for anyone looking to streamline their store operations and improve customer experience.

— Linen Culture (www.linenculture.in)