Dexter ‑ Product Price AB Test

Increase your AOV and add more revenue by A/B testing product prices.

Dexter enables you to increase your average order value simply by finding the best price for your product, which is usually higher, through statistically significant A/B tests. Dexter is one of the very few apps that let you price test a product simultaneously in a given time whereas others do basic AB tests – v1 for week 1, v2 for week 2, and so on. Dexter also monitors the revenue per 100 visitors to ensure you know which price is doing well in one glance.

• You don't need to change the PDP URL in Shopify for your Google/FB ads.
• You can pick 50%, 25%, or 10% of traffic split to test product prices.
• The test price doesn’t change with remarketing or cart recovery campaigns.
• Run unlimited tests at any point in time.
• Simplified analytics to track the best-performing price easily.