Traditional pop ups are in decline as they are seen as annoying and offer very little to prospects in exchange for their email addresses. Email addresses are now seen as a digital currency so prospects are even more reluctant to give them away. That’s why we created ‘Spin and Win’ an interactive email capture app which moves away from the annoying traditional pop up by offering an element of fun, gamification and the opportunity to win a prize.
Psychology tell us that if you make a prospect feel special they are more likely to engage and make a purchase. So rather than just give away codes we allow them the opportunity to potentially win, this changes the perception and becomes more appealing to your prospect.
By offering your prospects discount codes whilst they are on your site you are increasing your overall conversation rate.
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